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Showing posts from September, 2020

More Than Half Think Income Protection is ‘Unimportant’

More than half of people do not think income protection is important, a new survey suggests.  A further 12 per cent don’t understand the value of an income protection policy, according to research from Shepherds Friendly.  This is despite finding fewer than a third of people could rely on their savings if they lost all sources of income, suggesting the vast majority would benefit from a policy paying out a regular sum if they were no longer able to work due to illness or injury.  Some four in ten could afford their current lifestyle for up to three months, and 12 per cent would only be able to last a month. Families are even less likely to have a savings buffer, with just 19 per cent of households with children saying they could rely on the money they’ve saved. Some 18 per cent say their finances would last them no more than a month.  Visit Money Marketing‘s Protection Zone for more  Shepherds Friendly chief executive Ann-Marie O’Dea says: “The consequences of ...

Successful Marketing Requires Strategy

Host of the Make Meaning Podcast, Owner at Your People LLC PR/Marketing company, Founder of the Make Meaning Movement, Author of 8 Books.  My son wanted to run a half-marathon for a while. As a high school cross-country runner, he longed to pass the 5K mark and run clear to 13.1 miles. But he knew it would take planning and preparation. So he did some research to figure out the best way to build up to running such a long distance and devised a plan to follow over the course of several months. Since most major races are sidelined or canceled due to the pandemic, he created a course of his own and set a date in later summer.  Every week on his calendar was flagged with a new purpose, which helped him get to his goal mile by mile and day by day. After four months of thoughtful, planned training, he ran his 13.1 miles, with all the exhilaration and satisfaction of a job well done.  His step-by-step, planned approach to achieve his goal is quite similar to how I g...