Formulating an innovative idea is only the first step in creating a successful commercial product. Design and engineering teams make countless decisions as they bring the idea to life. Testing provides an objective way for these teams to assess progress and improve the design at each stage of development. Creating a successful commercial product is a challenging endeavor. It requires marketing insight, design creativity, and technical expertise. Whether a team is developing a complex laboratory instrument, a novel medical device, or an innovative consumer product, the effort is a dynamic process that requires the team to make a thousand decisions (or more!) as they work to bring the product to market. How can a team ensure that all those decisions result in a product that will excite customers and create a profitable business? Purposeful testing at each stage of development is the key. Different types of tests are needed at each stage of development. These tests serve as objecti...
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