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The new year is an exciting time for marketing. It's a blank page as last year fades in the background and a chance to start chasing new goals, finding new trends, and getting ahead in the new year. Each new year is a great time to evaluate your strategy, audience, and brand to see where you can improve. To help you keep up with the latest in content marketing, we've compiled a list of the top 9 trends that will help transform and enhance your brand in 2023. Here are some ways to stay ahead of the curve and meet your marketing goals this year. The Top 9 Content Marketing Trends for 2023  Trend #1: Targeting Account-Based Marketing Account-based marketing (ABM) is not a new strategy, but it is undoubtedly rising. 15% more marketers reported using ABM in 2021, up to 70%. It is an effective way for companies to cut through the noise and provide value to a target audience that will bring the best business. Rather than creating general content that matches a target ...

Starting and growing a business can be daunting, especially if you have no industry experience. In this guide, we'll introduce you to the essential steps you need to take to build a successful business. From identifying your target market to creating a solid marketing strategy, we've got everything covered. There are many factors to consider when starting a business, from developing a product or service to building a team and marketing your company. CONSTELLATION BRANDS, INC. Building a successful business is no easy feat. It takes hard work, dedication and a bit of luck. However, there are certain things that you can do to increase your chances of success. First and foremost, you need to have a strong business plan. This should include a clear vision for your company and realistic financial projections. Additionally, it's important to surround yourself with a good team of employees, partners and advisors. They will be the ones who help you turn your vision into re...

Whether it’s a small 'fire' to put out or a full-blown PR nightmare, companies rely on their communications teams to help shape the internal and external messaging during a crisis. From crafting official responses to adjusting ongoing marketing campaigns, communications pros must be on top of their game as situations unfold. While there are plenty of tips out there on what you should say to mitigate a company crisis, there are also some words and phrases that should be avoided. Below, 15 members of Forbes Communications Council explain what kinds of messaging to steer clear of in your marketing materials during a crisis. Forbes Communications Council members share types of language to avoid using in marketing materials during a crisis. 1. ‘Always’ And ‘Never’ Using the descriptors "always" and "never" can cause more questions and investigations. Be sure you can support whatever claim you make. Conversely, remember that it’s okay to embrace the cor...

When used right, social media is a highly valuable and profitable element in every multifamily marketer’s business strategy. But just posting photos with your listings, tweeting from time to time or sharing content is not enough. There are many dos when it comes to generating real estate leads and solidifying your community. And there are the don’ts—mistakes that cost you time, engagement and reach. Multi-Housing News identified some of the common social media mistakes multifamily businesses make, alongside some tips for avoiding these errors. Being too impersonal Sure, promoting your brand and listings is important. However, real value doesn’t come from sharing promotional content exclusively but from genuine interactions with your audience. Multifamily businesses struggle with coming off as too impersonal within the digital realm and renters are weary of businesses that publicize, rather than connect. In order to avoid this common mistake, try putting yourself into y...

PMP Certification and Examination Develop the skills needed in the profession that are part of PMP certification and examination -related careers experience or entry level. Find out more about e-Life and Work and why e-Life and Work affiliates are among the top 20 in the world The objective of online learning is to provide professionals with the opportunity to improve their knowledge, help improve their standard of living and prepare for future careers. Skills such as PMP certification courses are to help you manage your project well Lack of knowledge to perform tasks will slow down your development and the ability to increase your national income through the organization in which you work. Internet access is growing every day. With the internet, information is accessible wherever you are but may not be due to time constraints. The advantage of getting a certificate is when attending an interview. Knowledge as an asset to perform tasks effectively than those without a cert...