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Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition. CONSTELLATION BRANDS, INC. The good news is that your marketing plan can help you gain traction in an uncertain economy. Here's how to manage your marketing budget during an economic downturn. Set specific marketing goals Start by revisiting your overall business strategy. What goals are you trying to achieve through your marketing campaigns? These goals can help you decide what sort of marketing methods you wish to focus on and can also be used to measure the effectiveness of your marketing campaigns. Many business leaders emphasize the need to set "SMART" goals. These goals are: • Specific • Measurable • Attainable • Realistic • Timely For example, a good goal ...

The new year is a great time to help your business clients reflect on the past 12 months and strategize new ways to improve their bottom lines. This means giving them a deep analysis of their finances over the past fiscal year to help them understand the causes of any financial shortcomings and notable sales trends. More important, it is paramount that you help them pinpoint new ways to boost overall profits. If you can help your business clients discover new tactics to maximize their profits, you’ll set them up for greater success and growth. In my experience as the CEO and founder of CMA Exam Academy (a Certified Management Accountant exam review program), I have discovered some useful ways companies can ramp up their profits. Help Them Locate Waste in Each Business Process As they go through their day-to-day, your clients may not even know that costly waste is happening all over their enterprise. From too much manpower in a delivery fleet to wasted raw materials in a product...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Europe, an international franchise of Entrepreneur Media. Earlier this summer when the cost-of-living crisis and rising energy bills were causing justified panic, the UK government launched an initiative that caused some raising of eyebrows. The campaign called on businesses to divert marketing spending into instead cutting prices for consumers. The carrot? Those that do so will be able to show off the campaign name and related badge on their websites… and marketing collateral. For some of the largest firms, this messaging may have carried some clout. Could McDonald's survive a few months without TV advertising to help ensure that staff wages can be increased, or the rising prices of meat and other products aren't passed on to customers? More than likely, yes. But the same advice adopted by a smaller, growing firm could have disastrous consequences. Lead funnels need top...

Reading Time: 3 minutes  2020, the year that took us by surprise. While we’re trying to move forward in 2021, there is something to consider about the year the pandemic arrived on our shores. Were you financially prepared? Unexpected job loss, lowered incomes, and job furloughs were all a part of last year’s challenges, so now as circumstances start to improve, and global hope is increasing, it’s time to consider your personal finances and take control of them. Here are five top tips to help you succeed. Invest your money and save  A highly important part of managing your money is knowing where to put it. While paying bills and life expenses is first and foremost, the money you don’t need to cover bills should be going somewhere safe. Most people choose to save extra money for rainy days and this is wise, but investing is also another way you can “save” while earning more. Whether you choose to set-up a savings account, invest in real-estate or 401k, financial...