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Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition. CONSTELLATION BRANDS, INC. The good news is that your marketing plan can help you gain traction in an uncertain economy. Here's how to manage your marketing budget during an economic downturn. Set specific marketing goals Start by revisiting your overall business strategy. What goals are you trying to achieve through your marketing campaigns? These goals can help you decide what sort of marketing methods you wish to focus on and can also be used to measure the effectiveness of your marketing campaigns. Many business leaders emphasize the need to set "SMART" goals. These goals are: • Specific • Measurable • Attainable • Realistic • Timely For example, a good goal ...

Have you heard of non fungible tokens or NFTs? On today's MorningLine, we are joined by Josh White, Assistant Professor of Finance at Vanderbilt Univ., to explain what exactly are NFTs, who can buy them, and how these are different from cryptocurrencies. Be sure to watch to learn more. What to know about non-fungible tokens (NFTs) — unique digital assets built on blockchain technology NFTs have become increasingly popular and have sold for millions. They can come in the form of everything from memes to pet rocks.NFT; Alyssa Powell/Insider + A non-fungible token (NFT) is a unique digital asset that represents ownership of real-world items like art, video clips, music, and more. + NFTs use the same blockchain technology that powers cryptocurrencies, but they're not a currency. + While NFTs have sold for millions, they're highly speculative assets that are not appropriate for every investor. + Visit Insider's Investing Reference library for more stories. ...

Digital selling works. In fact, B2B companies now expect a seamless digital sales experience, with studies revealing 70 - 80% of B2B decision-makers prefer remote human interactions and digital self-service over traditional sales reps.  The Covid-19 pandemic certainly helped fuel this digital-first mentality, as buyers and sellers had no choice but to go online.  Here’s what I really find interesting, though: Only 20% of B2B buyers want to go back to in-person sales.  As businesses increasingly turn to digital platforms to engage with suppliers, so too must your sales team.  Many B2B businesses have yet to develop a clear digital sales strategy — and, as a result, are missing out on opportunities to sell to customers where they already engage and transact.  If you want to succeed in today’s increasingly digital landscape, you need a digital selling strategy that works. So, let’s explore how to do exactly that. In this article, I’ll explain the ...

In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to innovate, marketing guys want visibility and competitive edge, and the sales guys want to follow the money. Looking at stats collected from various sources like Salesforce, McKinsey, and others: 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures, and 97% of employees and executives believe lack of alignment within a team impacts the outcome of a task or project. Moreover, while about 75%  of employers rate teamwork and collaboration as “very important”, only 18% of employees get communication evaluations at their performance reviews. And, to rest the case, according to McKinsey, knowledge workers spend an average of 14% of their workweek in communicating and collaborating internally. Towards the last quarter of each year, companies start planning for next year's goals, budgets, roa...

How to Use Marketing Strategy for Businesses?  This year has been a very challenging year for business  Losing income and business are painful and new users are looking to train new skills, which means get new skill set is a great way to upgrade knowledge after hard time hit by pandemic If you are not already using online platform to upgrade skill but would like to give it a go, you are in luck, because affiliates have got a guide to teach you everything you need to know about Digital Marketing.  Enroll Now!  

PMP Certification and Examination Develop the skills needed in the profession that are part of PMP certification and examination -related careers experience or entry level. Find out more about e-Life and Work and why e-Life and Work affiliates are among the top 20 in the world The objective of online learning is to provide professionals with the opportunity to improve their knowledge, help improve their standard of living and prepare for future careers. Skills such as PMP certification courses are to help you manage your project well Lack of knowledge to perform tasks will slow down your development and the ability to increase your national income through the organization in which you work. Internet access is growing every day. With the internet, information is accessible wherever you are but may not be due to time constraints. The advantage of getting a certificate is when attending an interview. Knowledge as an asset to perform tasks effectively than those without a cert...