Planning for Success: Small Business Digital — Step-by-Step Guide SB Planning for Success: Small Business Digital — Step-by-Step Guide A practical, actionable roadmap to go from digital start to sustainable growth — with clear benchmarks and templates you can use today. Why this guide? Many small businesses launch online without a plan — then wonder why traffic, leads, or sales don’t follow. This guide gives you an ordered checklist, measurable benchmarks, and real‑world tips to keep your digital strategy honest and effective. Step 1 — Define your customer and value Start by documenting: who you serve, the problem you solve, and the key benefit. Keep it to one sentence. Customer: [Who?] Problem: [What pain?] Promise: [How...
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