e-lifeandwork: Learn New Skills Online | Online Courses & Real-World

Welcome to E-Life and Work Blog How One Course Transformed Sarah’s Career in Digital Marketing Sarah had always been interested in marketing, but the traditional methods she learned in college seemed outdated in the fast-paced digital world. She noticed businesses shifting their focus online, and she realized she needed to upskill if she wanted to stay relevant in the industry. Determined to make a change, Sarah started researching online courses and found one that promised to teach her everything from search engine optimization (SEO) to social media marketing, pay-per-click (PPC) advertising, email campaigns, and more. The comprehensive curriculum, combined with hands-on projects, caught her attention, and she decided to enroll. Within the first few weeks, Sarah was already applying her knowledge to real-world scenarios. She learned how to optimize websites for search engines, ...

Unlocking Career Potential with a Digital Marketing Certification In today's fast-paced and technology-driven world, digital marketing has become an essential component for businesses aiming to reach their audience effectively. As the digital landscape continues to evolve, so does the demand for skilled professionals who can navigate and leverage these platforms. One way to stand out in this competitive field is by obtaining a digital marketing certification. This blog post explores the benefits, types, and how to choose the right certification to elevate your career. Why Pursue a Digital Marketing Certification? 1. Enhanced Skill Set: Digital marketing certifications are designed to provide comprehensive knowledge and skills across various aspects of online marketing, including SEO, content marketing, social media, email marketing, and analytics. These programs ensure you are well-versed in the latest tools and strategies. 2. Industry Recognition: A certification from a...

Unveiling a Powerful Digital Marketing Course: Mastering the Modern Marketing Landscape This comprehensive digital marketing course equips you with the essential skills to thrive in the dynamic world of online marketing. The curriculum delves into various crucial aspects, including: Search Engine Optimization (SEO): Unveiling the secrets to ranking higher in search engine results, driving organic traffic to your website, and mastering keyword research strategies. Social Media Marketing: Mastering the art of crafting engaging content, building a strong brand presence on social media platforms, and leveraging them for effective lead generation. Content Marketing: Understanding the power of content creation, exploring various content formats like blogs, videos, and infographics, and utilizing them to attract and engage your target audience. Pay-Per-Click (PPC) Advertising: Gaining expertise in managing paid advertising campaigns on platforms like Googl...

Advanced Digital Marketing Course Taught by Professionals The Advanced Digital Marketing Course is a comprehensive course that teaches you the latest and most advanced digital marketing concepts and strategies. The course is taught by experienced industry professionals who will share their knowledge and expertise with you. The course covers a wide range of topics, including: + SEO (Search Engine Optimization) + SEM (Search Engine Marketing) + Social Media Marketing + Email Marketing + Content Marketing + Affiliate Marketing + Google Analytics + Programmatic Advertising + Artificial Intelligence in Digital Marketing The course also includes a number of hands-on projects that will give you the opportunity to apply your knowledge in real-world settings. By the end of the course, you will be able to: + Develop and implement a comprehensive digital marketing strategy for your business + Use the latest digital marketing tools and technologies + Measure and track the re...

How to Develop a Content Strategy + A content strategy is a plan of action informed by your business goals that rely on the creation and distribution of effective content. + Your content strategy will be unique to your business, but it should align with your brand identity and company mission. + Nearly every business can benefit from having a content strategy; a well-thought-out and carefully executed strategy can drive growth, keep your brand voice consistent across channels and educate your audience about your value proposition. + This article is for small business owners who understand the importance of omnichannel content marketing and want to build a content marketing strategy. + Content is crucial for a business to grow. It can help you generate leads, build trust with your target audience and establish your expertise. To effectively create content, you need a content strategy. A content strategy ensures you aren’t aimlessly creating content for content’s sake....

Working out your niche is about making it easier for you to market your business to the right people. Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: One of the hardest parts of marketing is taking time to really define who you are selling to, what you are selling them, and why they need it. For a retailer the options are often easier, depending on what sort of shop you have. But for service providers, working on this type of narrowing can cause an attack of the “what ifs?” to come on. What if you decide you work with people over 40, but then you work with someone who is 35? Or worse, in their 20’s? Does this mean you need to change your niche? Or perhaps you work mainly on renovations, but you then have someone ask you to work on a new build? Do you need to add more options to your marketing? Do you need to change what you say? Working out your niche is about making it easier for you to market your business to the ri...

Angie Noll is the Owner of Reconciled Solutions. She is a Certified Profit First Advisor and has an MBA from Loyola (Chicago). Fall is in the air, and I’m breathing in the scents of fourth-quarter planning. As an entrepreneur, I revel in wiping the slate clean. This is when creativity and dreaming flow. And as the owner of a company that specializes in bookkeeping and profit acceleration, I think this is a particularly good time to create your sales forecast for the upcoming year. Before getting started, I suggest taking stock of the past 12 months, noting market changes and measuring how you were able, or unable, to adapt. Entrepreneurship is a fluid journey, and the outcome of even the best-laid plan will never fully match up with the goals you developed in the prior year. It’s crucial to be able to look back at last year’s plan and identify where changing circumstances made some fluidity necessary. How did shifting your plans impact your volume, margins, energy levels and ...

When used right, social media is a highly valuable and profitable element in every multifamily marketer’s business strategy. But just posting photos with your listings, tweeting from time to time or sharing content is not enough. There are many dos when it comes to generating real estate leads and solidifying your community. And there are the don’ts—mistakes that cost you time, engagement and reach. Multi-Housing News identified some of the common social media mistakes multifamily businesses make, alongside some tips for avoiding these errors. Being too impersonal Sure, promoting your brand and listings is important. However, real value doesn’t come from sharing promotional content exclusively but from genuine interactions with your audience. Multifamily businesses struggle with coming off as too impersonal within the digital realm and renters are weary of businesses that publicize, rather than connect. In order to avoid this common mistake, try putting yourself into y...

We explore four clear-cut SMB marketing strategies you should try, including local, inbound, influencer, and performance marketing. Match the right strategies to your business needs. Let’s get one thing straight before we start: Marketing is an investment. There is no investment without risk, no guaranteed results, no magical solution, that will make your business grow and generate profits without effort. There are, however, increasingly efficient marketing channels that can be addressed without a large in-house team, and without adding costly intermediaries into the equation. What you need is a clear strategy, the right tools to automate your operations, and the capability to measure the outcome of your investment. Small business marketing has a shorter horizon for generating results; business owners must be more selective in their adoption of marketing channels. Whereas large corporations are addressing all the stages of the user journey, the SMB segment of businesse...

CEO & Founder @ Refocus, VP of Marketing @ Coding Invaders. EdTech enthusiast, investor, mentor and marketing expert. According to an article in HR Daily Advisor, mistakes in hiring sales managers can cost a company an average of $2 million in lost sales. These lost costs also impact recruiting, training and salary expenses. How you hire and the processes you develop in your sales department can affect the well-being of your current specialists, the speed of processing applications, how you deal with rejections and how your sales team and marketers work together. At my current company, we have found five effective tools that have helped us double sales in a highly competitive educational technology market. I would like to share them here with you. 1. A Three-Step Hiring Process Every year, companies all over the world spend billions on sales recruitment, training and development. The three-step hiring system can help you make reasonable decisions about applicants befor...

The Internet has significantly changed the world in the last decade. Thus, the way people are connecting has also changed. Today, social media is one of the most popular methods of communication. Everyone is linked through their screens in one way or another. Also, many people are using it for business and digital marketing purposes. However, when you start dealing digitally, it is better to maintain a level of competence that reflects the brand you're trying to promote. We are aware of how one can get lost in all the marketing jargon. That’s why we’re here with this simple digital marketing guide for small businesses. What does Digital Marketing mean? The simplest definition of digital marketing is advertising that’s delivered through digital channels. The goal of digital marketing is to find the right audience for your products or services. It also includes using the correct marketing strategy to reach that audience.  Why Digital Marketing? With every passing day...