Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. Doing business today is more complicated than ever. The days of closing a deal with a phone call or a handshake are long gone—and things are certainly not going to get any simpler from here on out. A whole range of factors, including the increase in digitization, globalization and ubiquitous use of technology, is only serving to heighten market competition—not to mention complexity. In the current business landscape, sales teams are under huge pressure to make their interactions with prospects and customers more meaningful, impactful and effective. In today’s always-on world, technology plays a vital role. Automating tasks and collecting valuable data across your entire sales cycle is no longer simply nice to have: It’s now a must. But many organizations that have already invested in sales technology are not seeing their desired returns. That’...
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