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I'm an Entrepreneur, Supply chain expert, Founder and Managing Director at Acuver Consulting. Fear, trepidation and self-doubt. These are just a few of the feelings that can come to mind when we think about entrepreneurship. And this is especially true for those who are toying with the idea of embarking on their maiden entrepreneurial journey. However, once past these feelings of uneasiness, first-time entrepreneurs will find that starting their own business can be one of the most exhilarating journeys of their life. This is because entrepreneurs do, or attempt to do, what only a few of us can: build something from scratch. And although it might look like a lot of people today are doing this, thanks to a vibrant startup ecosystem, in truth, very few actually have the courage to look past their fears and take the entrepreneurial leap. So if you’ve managed to take this first and most important step, pat yourself on the back because it is no easy feat. And now, to plan ahead, h...

Whatever the size of your company, you’ll need to consider marketing. This article goes over all of the essential elements, whether it’s acquiring new consumers or developing campaigns that appeal to certain audiences.  At its most basic level, marketing is all about connecting with your consumers and potential customers at the right time and in the appropriate setting.  Many companies believe that marketing is only for large businesses, but this is not the case! Small businesses as well as larger corporations can benefit from marketing.  Small businesses can benefit from learning from these examples, which are a few of the best small-business marketing efforts:  + Using social media to engage with current and potential customers/consumers  + Creating a website to transform leads into paying customers (and show up on search engine results pages)  + Connecting with friends, family members and other company owners to promote your business.  As you c...

Many people think that the hardest part of bringing a new product to market is the original idea or the development stage. The truth, however, is that getting your product into stores and selling it to customers is often far more difficult than you might expect. Most inventors or product developers are incredibly creative people but don’t have the knowledge or experience which is required for effective branding, marketing, and customer outreach. Convincing big retailers about the merits and potential saleability of your product can be particularly difficult as they are pitched literally thousands of products every year.  So what can you do to give yourself the best chance of success?  In this article, we will explain everything you need to know, from how to identify your target customers to how to get your product in stores that are best suited to guarantee sales.  1. Make sure your product is ready  Before you approach retailers to see if they want to stock your ...