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Showing posts with the label feedback loop

Sequoia’s Mike Vernal Outlines How to Design Feedback Loops in the Search for Product-Market Fit

Sequoia’s Mike Vernal has worn many hats. He was VP of product and engineering at Facebook for eight years before getting into investment. His portfolio includes Houseparty, Threads, Canvas, Citizen, PicsArt and more, and he continues to invest in companies across a broad spectrum of stages and verticals, including consumer, enterprise, marketplaces, fintech and more. Vernal joined us at TechCrunch Early Stage: Marketing and Fundraising earlier this month to discuss how founders should think about product-market fit, with a specific focus on tempo. He covered how to organize around the pace of iteration, how to design with customer feedback loops in mind and how Sequoia evaluates companies with regard to tempo. Be explicit and be greedy at every single step along the way about getting feedback. What is tempo? Vernal breaks down tempo into two separate ingredients: speed and consistency. It’s not just about going fast (which can often lead to some recklessness). It’s about s...