🔍 Inside the Valuation of a $1.9M Amazon FBA Business: What Buyers Need to Know Thinking of buying or selling an online business? Let’s dissect a real-world example that offers powerful insights. Recently, we reviewed the valuation of an Amazon FBA business in the health & wellness niche , specifically selling premium acupressure products . With solid financials and market positioning, this business offered a textbook example of how online brands are valued in today’s marketplace. Revenue (TTM) : $1.9 million Annual Net Profit : $482,254 Average Order Value (AOV) : $124 Business Age : 4 years Sales Channel : Primarily Amazon FBA 💡 What Made This Business Stand Out? 1. Strong Profit Margins With close to half a million in yearly profit, the business runs on an estimated 25% net margin — higher than average for physical product brands, especially those relying on Amazon FBA. 2. High Average Order Value At $124 AOV, ...
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