As the competition for e-commerce sales continues to heat up, focusing on converting the customer ... [+] quickly is becoming increasingly important. Shopping online offers an ease and convenience coveted by many shoppers yet so many online retailers seem to complicate the checkout process, with small business in particular falling foul of creating this purchase hurdle to a degree that’s off putting. Constant requests for usernames and passwords, when many are weary of handing over their personal information to create yet another online account can mean lost profits when consumers abandon their basket at checkout. Findings from Capterra’s 2022 Online Shopping Survey show that efficiency is a high online shopping priority - two-thirds of shoppers expect checkout to be 4 minutes or less, and many (28%) expect it to happen in just two minutes. Guest checkout comes out top The survey found that guest checkout is king with 43% of consumers preferring guest checkout, and 72% o...
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