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Between all the recent restrictions, limitations, deprecations, and new data privacy laws that have been thrown at marketers, there have been plenty of complications that have collectively managed to lessen the enjoyable elements of growth marketing. These grievances are shared by growth teams of almost every industry, whether it’s PLGs, B2Bs, DTC, or even subscription brands. Still, despite volatile markets and limited budgets, growth teams are expected to generate good results going forward. This expectation, which primarily stems from investors expecting big returns on investments, creates a frustratingly paradoxical situation for growth teams. After all, customer acquisition costs are rising and spending needs to be managed — all while ensuring retention rates and profitability upward trajectory. It’s a big ask, especially with a tight marketing budget. In an ideal world, the implementation of multiple growth loops would be enough to keep the engines running with minima...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Europe, an international franchise of Entrepreneur Media. Earlier this summer when the cost-of-living crisis and rising energy bills were causing justified panic, the UK government launched an initiative that caused some raising of eyebrows. The campaign called on businesses to divert marketing spending into instead cutting prices for consumers. The carrot? Those that do so will be able to show off the campaign name and related badge on their websites… and marketing collateral. For some of the largest firms, this messaging may have carried some clout. Could McDonald's survive a few months without TV advertising to help ensure that staff wages can be increased, or the rising prices of meat and other products aren't passed on to customers? More than likely, yes. But the same advice adopted by a smaller, growing firm could have disastrous consequences. Lead funnels need top...