You book a flight to Los Angeles. You board the plane. The plane lands. You disembark, walk into the terminal and ask, 'How do I get here?' Frustrated, you fly home. A day later, you board another flight for LA. Once again, you are shocked to find yourself in the city of Angels. You fly home even more frustrated. Why does this keep happening? You don’t want to be in LA. You want to be in Boston. Airplanes are pretty good about reaching their destination. The airlines, for all their faults, tiny seats and surcharges, have an almost flawless record of arriving at the intended airport. You are virtually guaranteed to arrive at the city named right there on your ticket. The only way to end up in a different place is to book a different flight. Makes sense, right? Why, then, are you surprised when the destination of your “I can save you money” sales call is as consistent as landing in Los Angeles over and over again? Every time you connect with someone and your offer is ac...
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