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Showing posts with the label digital channel

Top 5 Ways to Maximize Marketing Budget Profitability

Between all the recent restrictions, limitations, deprecations, and new data privacy laws that have been thrown at marketers, there have been plenty of complications that have collectively managed to lessen the enjoyable elements of growth marketing. These grievances are shared by growth teams of almost every industry, whether it’s PLGs, B2Bs, DTC, or even subscription brands. Still, despite volatile markets and limited budgets, growth teams are expected to generate good results going forward. This expectation, which primarily stems from investors expecting big returns on investments, creates a frustratingly paradoxical situation for growth teams. After all, customer acquisition costs are rising and spending needs to be managed — all while ensuring retention rates and profitability upward trajectory. It’s a big ask, especially with a tight marketing budget. In an ideal world, the implementation of multiple growth loops would be enough to keep the engines running with minima...

How To Transform Your Customer Service Experience

Rich Rosen is the Founder & CEO of Fastcall— a leading Salesforce native app for phone, SMS, and video. Rich has two phone-related patents We all know that recent changes in customer service have been driven by the uncertainty of the last few years. Businesses worldwide, and across all industries, have experienced challenges that no one could have planned. In this article, I will outline how the strategic role of customer service is shifting amid these developments and how companies can react. Digital channels are accelerating. As the world moved toward remote work and ever-changing safety protocols, company support lines became particularly stressed as the number of cases from disrupted customers grew. You have undoubtedly read about the resulting acceleration of digital channels across industries. Customer service departments have historically been viewed as cost centers. Today, forward-thinking customer service teams have moved from a back-office necessity to the fo...