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What are the best tactics for closing transactions on social media? Closing transactions on social media requires a strategic approach that involves building trust, providing value, and being responsive to the needs of your customers. Here are some tactics that can help you close more transactions on social media: Build relationships: Social media is all about building relationships, so take the time to engage with your audience by answering their questions, responding to their comments, and offering helpful advice. Provide value: Give your followers a reason to engage with you by sharing valuable content, such as tips, tutorials, or exclusive offers. Be responsive: When someone reaches out to you on social media, respond quickly and professionally. This shows that you value their business and are willing to help them in any way possible. Use social proof: Social proof can be a powerful tool for closing transactions on social media. Share testimonials, reviews, and case studies t...

Globally, social commerce is expected to grow three times as fast as traditional commerce to $1.2 trillion by 2025, up from $492 billion currently. Roughly 62% of this growth will be driven by millennials (33%) and Gen-Z (29%), with Gen-X (28%) and baby boomers (10%) trailing closely behind. In all, social commerce is poised to take a large chunk of the e-commerce market as consumers gravitate to doing their shopping on social apps. As someone with several years in the influencer marketing world, I’ve closely watched trends related to e-commerce and social commerce as platforms and the consumers using them have evolved to embrace new technologies and features. Social commerce offers something radically different than traditional e-commerce by carefully blending buying and selling with a sense of urgency across communities. Further, it’s altering who holds power within the global economy. Smaller creators, influencers and sellers are increasingly finding new avenues to attract...