As a possible recession looms, small businesses may be wondering what they can do to be successful in yet another uncertain time. Moving forward, there are three key areas of a business — employees, cash flow and operations — to focus on for the company’s long-term health. See how your small business can succeed during a recession. How To Stay Staffed Brian Trzcinski, director of business market development with MassMutual, said business owners have to figure out ways to maintain staffing in a recession. Coming out of the pandemic, staffing issues were the No. 1 business concern. This is both in terms of losing staff and the ability to rehire staff. Many businesses, already running leaner than they’d like to be, must be able to attract and retain top talent when cash flow is tight. How can they do it? Trzcinski recommends offering intangible perks, such as flexible scheduling that allows employees to take time off or work remotely. It is essential for businesses to not...
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