e-lifeandwork: Learn New Skills Online | Online Courses & Real-World

  Let's Scale Your Product Together! Harnessing the Power of Digital Marketing To effectively scale your product, we'll leverage the insights and strategies from top marketing courses. Here's a comprehensive plan: 1. Define Your Target Audience Identify demographics: Age, gender, location, income, interests, etc. Understand psychographics: Values, beliefs, lifestyle, behaviors. Create buyer personas: Detailed representations of your ideal customers. 2. Conduct Market Research Analyze competitors: Identify their strengths, weaknesses, and marketing strategies. Understand industry trends: Stay informed about current market conditions and emerging trends. Gather customer feedback: Use surveys, social media, and reviews to understand customer needs and preferences. 3. Develop a Strong Brand Identity Create a compelling brand story: Communicate your brand's mission, values, and unique selling proposition. Design a visually appealing brand identity: Logo, colors, t...

A digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. Websites are undoubtedly the new storefronts. Today, people rely largely on digital platforms to do online shopping, and this trend has given a great boost to the e-commerce industry. Merchants and business owners strive to create a great online presence for their e-commerce business when it comes to attracting more and more buyers online. More often, they try to accomplish this by choosing an optimal web design for their web platform. A good e-commerce website design can be an effective strategy to skyrocket business sales. It can have a great impact on customers "walking" in and out of your online store. It is worth noting here that a good website is not just about aesthetics, but about its usability and accessibility too. From the smallest venture to the biggest enterprise, building an online website that is catchy and that offers a rich user experience can generat...

As the competition for e-commerce sales continues to heat up, focusing on converting the customer ... [+] quickly is becoming increasingly important. Shopping online offers an ease and convenience coveted by many shoppers yet so many online retailers seem to complicate the checkout process, with small business in particular falling foul of creating this purchase hurdle to a degree that’s off putting. Constant requests for usernames and passwords, when many are weary of handing over their personal information to create yet another online account can mean lost profits when consumers abandon their basket at checkout. Findings from Capterra’s 2022 Online Shopping Survey show that efficiency is a high online shopping priority - two-thirds of shoppers expect checkout to be 4 minutes or less, and many (28%) expect it to happen in just two minutes. Guest checkout comes out top The survey found that guest checkout is king with 43% of consumers preferring guest checkout, and 72% o...

Globally, social commerce is expected to grow three times as fast as traditional commerce to $1.2 trillion by 2025, up from $492 billion currently. Roughly 62% of this growth will be driven by millennials (33%) and Gen-Z (29%), with Gen-X (28%) and baby boomers (10%) trailing closely behind. In all, social commerce is poised to take a large chunk of the e-commerce market as consumers gravitate to doing their shopping on social apps. As someone with several years in the influencer marketing world, I’ve closely watched trends related to e-commerce and social commerce as platforms and the consumers using them have evolved to embrace new technologies and features. Social commerce offers something radically different than traditional e-commerce by carefully blending buying and selling with a sense of urgency across communities. Further, it’s altering who holds power within the global economy. Smaller creators, influencers and sellers are increasingly finding new avenues to attract...