e-lifeandwork: Learn New Skills Online | Online Courses & Real-World

Between all the recent restrictions, limitations, deprecations, and new data privacy laws that have been thrown at marketers, there have been plenty of complications that have collectively managed to lessen the enjoyable elements of growth marketing. These grievances are shared by growth teams of almost every industry, whether it’s PLGs, B2Bs, DTC, or even subscription brands. Still, despite volatile markets and limited budgets, growth teams are expected to generate good results going forward. This expectation, which primarily stems from investors expecting big returns on investments, creates a frustratingly paradoxical situation for growth teams. After all, customer acquisition costs are rising and spending needs to be managed — all while ensuring retention rates and profitability upward trajectory. It’s a big ask, especially with a tight marketing budget. In an ideal world, the implementation of multiple growth loops would be enough to keep the engines running with minima...

Working out your niche is about making it easier for you to market your business to the right people. Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: One of the hardest parts of marketing is taking time to really define who you are selling to, what you are selling them, and why they need it. For a retailer the options are often easier, depending on what sort of shop you have. But for service providers, working on this type of narrowing can cause an attack of the “what ifs?” to come on. What if you decide you work with people over 40, but then you work with someone who is 35? Or worse, in their 20’s? Does this mean you need to change your niche? Or perhaps you work mainly on renovations, but you then have someone ask you to work on a new build? Do you need to add more options to your marketing? Do you need to change what you say? Working out your niche is about making it easier for you to market your business to the ri...

If you’ve ever reminded your sales and marketing employees that you’re “all on the same team here,” you’re not alone. This sort of thing happens all the time. It’s easy for team members to zero in on a specific task and lose sight of the bigger picture. That’s why they need you to create collaboration between your sales and marketing teams. Left unaddressed, the tunnel vision that all too often accompanies the completion of skill-specific tasks can lead to open conflict between team members. And that’s the best-case scenario! At least the various grievances are being aired. A far more damaging scenario unfolds when team members grumble silently to themselves and resentments invisibly pile up. As a manager, you know your business needs marketing and sales to work hand-in-hand. Part of your job is to figure out which side of that equation you tend to unconsciously favor — most of us have a bias one way or the other — and take steps to counter it in your approach to build...

Editorial Note: e-Life and Work may earn revenue on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. A good video conferencing service is all but essential these days. Even if your team is back in the office, you probably have contractors, vendors and other associates who still insist on chatting over popular solutions like Zoom and Google Meet. And to take advantage of the communication features offered by these platforms, you will need the right hardware. When it comes to video conferencing equipment, everyone needs a camera, microphone, speakers and a screen. But the video conferencing equipment market is so vast. Selecting the right equipment is tricky. Ultimately, the “right” answer is a function of what you do and your budget. The right fit for a home office is not going to suffice in a boardroom. Here’s what you need to know about some of the equipment you’ll need Common User Stories For this exercise...

Post written by Leslie Willcocks, Emeritus Professor of Work, Technology and Globalization at LSE’s Department of Management.  Businesses today face a digital catch-22. Unless they succeed at digital transformation, they will become irrelevant. But digital transformation is costly, difficult and the required investment may be more urgently needed elsewhere in the short-term.  Why is digital transformation still so difficult today? After all, it has been on many executive agendas for a decade or more.  Many organizations digitize – convert something into a digital format usable by computers – or even digitalize and deploy digital data and technologies to improve business operations. For example, automating a procurement process, and using algorithms to make procurement decisions and analytics software to provide insight. But this only impacts procurement; it is not digital transformation, though many might think, or hope, it is. To succeed at digital transformation...

The Internet has changed the way we do business. Looking to increase sales and get great deals with technology and creative experiences Think of your own solution. When did you close the deal? Find a solution to the problem of how weak sales can be done offline or online with better visibility. Growth requires an authentication strategy but when sales fall significantly there are several factors to consider: - ✔️There are new competitors entering the market ✔️Technology is changing rapidly ✔️The market will be a new shape ✔️Price is not competitive ✔️Customers are not satisfied with the service ✔️Lack of training activities to educate end users ✔️Marketing campaigns are not detectable ✔️Income decreases Less exposed to the latest productivity tools, knowledge and technology experience. It's time to successfully integrate UI Development into your organization. Continue to improve your knowledge by learning from your mentors, reading the right books and getting cer...