e-lifeandwork: Learn New Skills Online | Online Courses & Real-World

How to Develop a Content Strategy + A content strategy is a plan of action informed by your business goals that rely on the creation and distribution of effective content. + Your content strategy will be unique to your business, but it should align with your brand identity and company mission. + Nearly every business can benefit from having a content strategy; a well-thought-out and carefully executed strategy can drive growth, keep your brand voice consistent across channels and educate your audience about your value proposition. + This article is for small business owners who understand the importance of omnichannel content marketing and want to build a content marketing strategy. + Content is crucial for a business to grow. It can help you generate leads, build trust with your target audience and establish your expertise. To effectively create content, you need a content strategy. A content strategy ensures you aren’t aimlessly creating content for content’s sake....

+ Growing a business may take time, but there are a few things you can do to scale your company more quickly. + Calculating the growth rates of various metrics and then comparing them to one another gives you a more complete picture of your business’s trajectory. + While there is no way to guarantee success, implementing these tips can put your business in the best position to succeed and grow. + This article is for entrepreneurs who want to measure their business’s growth while continuing the success of their company as it scales. When you first launch your business, your main goal is to establish your brand and start growing. Unfortunately, this doesn’t happen overnight. Growth is an ongoing process that requires hard work, patience and dedication. There’s no special step or secret way to surpass other businesses in the industry or achieve immediate success. There are, however, proven ways to reach growth milestones that can catapult a business to success. We asked sma...

Working out your niche is about making it easier for you to market your business to the right people. Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: One of the hardest parts of marketing is taking time to really define who you are selling to, what you are selling them, and why they need it. For a retailer the options are often easier, depending on what sort of shop you have. But for service providers, working on this type of narrowing can cause an attack of the “what ifs?” to come on. What if you decide you work with people over 40, but then you work with someone who is 35? Or worse, in their 20’s? Does this mean you need to change your niche? Or perhaps you work mainly on renovations, but you then have someone ask you to work on a new build? Do you need to add more options to your marketing? Do you need to change what you say? Working out your niche is about making it easier for you to market your business to the ri...

Having identified a target customer, the goal of every B2B marketer is to then create the right sort of messaging to reach them. A piece of content so eye-catching, attention-grabbing, relevant and intriguing that it causes the prospective customer to stop scrolling through their social feeds and take notice. Unfortunately, there is no magic formula for creating ‘thumb-stopping’ content. Great creative, as always, requires talented marketers armed with deep understanding of their target audiences. At LinkedIn, we play host to a lot of B2B content, so we’re in a better position than most to gauge what is working well on our platform and what isn’t. We tapped into this knowledge to identify three consistent characteristics of engaging and impactful B2B creative. Read on to uncover real posts that have driven high. Posts that drive the highest engagement on LinkedIn employing one of the following three tactics: disruptive, interactive, inspiring. The Disruptive We are living in a...