CEO & Founder @ Refocus, VP of Marketing @ Coding Invaders. EdTech enthusiast, investor, mentor and marketing expert. According to an article in HR Daily Advisor, mistakes in hiring sales managers can cost a company an average of $2 million in lost sales. These lost costs also impact recruiting, training and salary expenses. How you hire and the processes you develop in your sales department can affect the well-being of your current specialists, the speed of processing applications, how you deal with rejections and how your sales team and marketers work together. At my current company, we have found five effective tools that have helped us double sales in a highly competitive educational technology market. I would like to share them here with you. 1. A Three-Step Hiring Process Every year, companies all over the world spend billions on sales recruitment, training and development. The three-step hiring system can help you make reasonable decisions about applicants befor...
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