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15 Ideas to Build Brand Recognition in a Crowded Marketplace

When you are just starting out in the market, it may be hard to achieve immediate recognition as the newest player on the field or compete for clients in a crowded space. To pique consumer interest in an oversaturated space, you can study behavior patterns to carve your niche, but it is going to take more than free product samples or trial membership to get consumers to support your brand and stick with you for the long haul. Below, 15 members of Fast Company Executive Board offer their advice on how to boost your brand to appeal to clients in the marketplace. 1. Get to know your market. When positioning your brand in a saturated market, you should first do some competitive analyses to learn what your counterparts are saying externally. From there, develop platforms that support your company’s narrative and focus on the white space topics that your audience wants to learn about. – Melanie Samba, Sproxxy 2. Promote your authentic attributes. Think about three to four attrib...

Why Company Training Needs Building Back Better

For business leaders this means staff development, training and coaching could be even more challenging, and even less effective, unless they act now. Here’s a look at where businesses are going wrong with professional training, how technology presents new opportunities, and what’s at stake if we don’t give people the support they need to fulfill their potential.  The way humans learn (and forget) hasn’t changed Businesses are investing billions into employee training that is often forgotten. This loss of learned information is explained by the ‘Forgetting Curve‘ theory developed by 19th century psychologist Hermann Ebbinghaus. People lose an average of 50 percent of the information presented to them within an hour, and about 70 percent within 24 hours.  It’s also important to realize that effective training in business isn’t just about remembering things – it’s about using that information to drive new behaviors, which in turn, boosts productivity.  There are a few co...

Digital Marketplace

Online marketplace business Professionals such as engineers and information technology are experts in the areas involved. Creating tools such as video games, apps and software for daily use by categories provided. It's hard to penetrate new digital markets on the internet like video games , apps and software online With talent and skill, the desire to try something different is so high. Additionally, teamwork is convincing with the help of the latest tools. Do not waste time and benefit it Due to lack of analysis and no exposure is often stranded in the middle of the road. Constraints such as lack of capital and expertise as well as incomplete sources of information discourage efforts. Identifying products for the appropriate local market is better before going abroad In observation, it is very difficult to compete, ability and knowledge are psychological minds that must be handled well. With continuous efforts the goal can be achieved and realized within the stipulate...