Digital selling works. In fact, B2B companies now expect a seamless digital sales experience, with studies revealing 70 - 80% of B2B decision-makers prefer remote human interactions and digital self-service over traditional sales reps. The Covid-19 pandemic certainly helped fuel this digital-first mentality, as buyers and sellers had no choice but to go online. Here’s what I really find interesting, though: Only 20% of B2B buyers want to go back to in-person sales. As businesses increasingly turn to digital platforms to engage with suppliers, so too must your sales team. Many B2B businesses have yet to develop a clear digital sales strategy — and, as a result, are missing out on opportunities to sell to customers where they already engage and transact. If you want to succeed in today’s increasingly digital landscape, you need a digital selling strategy that works. So, let’s explore how to do exactly that. In this article, I’ll explain the ...
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