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All Apple brands are B2B brands, as opposed to B2C.  Is Apple An Example Of B2B?  Apple, for instance, operates under two segments to its business: B2C (the sale of goods and services to consumers), and B2B (the sale of goods and services to businesses). What Sales Strategies Does Apple Use?  A very notable difference between Apple and other companies is the way the company positions itself in the marketplace (especially with celebrities and in popular shows.) and how its positive feedback affects the consumer sentiment. The Apple strategy can still boost your market share, even without any budget or resources from Apple. What Is Apple B2B?  Using the custom B2B app store, you can provide businesses who are members of Volume Purchase Program with custom B2B apps. B2B applications that address specific business objectives can be customized by an entrepreneur to fit the business needs. The custom B2B App store has many questions as to how they’ll work. Does A...

Having identified a target customer, the goal of every B2B marketer is to then create the right sort of messaging to reach them. A piece of content so eye-catching, attention-grabbing, relevant and intriguing that it causes the prospective customer to stop scrolling through their social feeds and take notice. Unfortunately, there is no magic formula for creating ‘thumb-stopping’ content. Great creative, as always, requires talented marketers armed with deep understanding of their target audiences. At LinkedIn, we play host to a lot of B2B content, so we’re in a better position than most to gauge what is working well on our platform and what isn’t. We tapped into this knowledge to identify three consistent characteristics of engaging and impactful B2B creative. Read on to uncover real posts that have driven high. Posts that drive the highest engagement on LinkedIn employing one of the following three tactics: disruptive, interactive, inspiring. The Disruptive We are living in a...

Business Published on July 29th, 2021 | by Sunit Nandi Overview The business world is ruled by content. Everywhere you look, content is being used by successful companies on social media, on their websites and even in search engine ads. Podcasts, blogs, articles, surveys, whitepapers, reviews, case studies and infographics have all become commonplace in the stew of media that decision-makers consume on their buying journey. Content marketing, a rare phenomenon ten years ago, has taken the centre stage in the business model of many companies. But what of conventional marketing strategies such as inbound and outbound marketing, is it time to abandon them completely? Research disagrees. Instead, companies must modernize their traditional outbound marketing strategies by including content in them. For technology companies, innovation has always been essential to success, but never has it been so badly needed in the field of tech marketing. What is content marketing? L...