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Showing posts with the label marketers on demand

How to Maximize your Marketing in a Down Market

Amid a declining housing market and volatile economy, mortgage and banking marketers may find themselves in a difficult position.  While the future may seem bleak and uncertain, marketers have a unique opportunity to make a lasting impact on existing and new customers if they take advantage of this slowed pace to optimize the customer experience of their marketing efforts in their respective markets.  Crashing into opportunity As 2022 comes to an end, predictions for mortgage and banking trends have been nothing short of ominous. According to Freddie Mac, 30-year fixed mortgage interest rates are expected to drop from an average of 6.8% in late 2022 to 6.25 in Q4 2023. While this shift heads in the direction lenders would like to see, these rates remain striking considering that 2021 mortgage rates were approximately 3%. According to IntraFi’s quarterly survey, bank executives revealed that federal funding rates won’t peak until the first half of 2023 in response to ...

How to Engage B2B Tech Buyers with Outbound Content Marketing

Business Published on July 29th, 2021 | by Sunit Nandi Overview The business world is ruled by content. Everywhere you look, content is being used by successful companies on social media, on their websites and even in search engine ads. Podcasts, blogs, articles, surveys, whitepapers, reviews, case studies and infographics have all become commonplace in the stew of media that decision-makers consume on their buying journey. Content marketing, a rare phenomenon ten years ago, has taken the centre stage in the business model of many companies. But what of conventional marketing strategies such as inbound and outbound marketing, is it time to abandon them completely? Research disagrees. Instead, companies must modernize their traditional outbound marketing strategies by including content in them. For technology companies, innovation has always been essential to success, but never has it been so badly needed in the field of tech marketing. What is content marketing? L...

The Relationship Between Supply and Demand

The parable of the relationship between the supply and demand of trade value chain in the industry such as connecting brotherhood and friendship It requires trust and sincerity. The financial system plays a role in simplifying transactions, loans in difficult and convenient times or savings to assist small companies and startups. However, the ability of small companies to generate value added from production is a bonus. The crisis of control is one of the factors why sometimes spend more money. In addition to the lack of observation and the loose discipline has a long-term impact. In the latest report, the world's total debt is $244 trillion (unknown source) Disclosures in business management such as governance and regulation. The point is that when productivity decreases while costs are increasing. There are various issues such as overdue wages, unpaid allowances and limit overtime work on behalf of employees. On the other hand, on the part of the employer, increased liabilit...