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The new year is an exciting time for marketing. It's a blank page as last year fades in the background and a chance to start chasing new goals, finding new trends, and getting ahead in the new year. Each new year is a great time to evaluate your strategy, audience, and brand to see where you can improve. To help you keep up with the latest in content marketing, we've compiled a list of the top 9 trends that will help transform and enhance your brand in 2023. Here are some ways to stay ahead of the curve and meet your marketing goals this year. The Top 9 Content Marketing Trends for 2023  Trend #1: Targeting Account-Based Marketing Account-based marketing (ABM) is not a new strategy, but it is undoubtedly rising. 15% more marketers reported using ABM in 2021, up to 70%. It is an effective way for companies to cut through the noise and provide value to a target audience that will bring the best business. Rather than creating general content that matches a target ...

As concepts like cloud technology, real-time analytics, and the internet of things (IoT) continue to transform the business landscape, companies with high levels of digital maturity stand the best chance of succeeding. For businesses that rely on manual methods, this means that embracing digital solutions is no longer a choice — it's a necessity. However, with 70% of digital transformations failing to meet their objectives, digitizing your business is no easy feat. If you're serious about driving real results, this guide covers five best practices for launching a successful digital transformation — from prioritizing strong leadership to reimagining your company's culture.  Tech.co's Guide to Successful Digital Transformation: What Is Digital Transformation? Digital transformation is the process of integrating digital technologies into all areas of a business, to create fundamental and sustainable change. While the end goals of digital transformations vary ...

AB pointed to a recent study published by FUSE Research Network that said more than 90% of advisors reported they considered practice management programs important. To meet that demand, AB said it developed its new practice management solution set that includes the AB Digital Coach. The new, interactive diagnostic experience created for advisors enables them to identify their top-priority practice management opportunities, according to AB. “By leveraging insights from behavioral finance and the AB Advisor Institute’s experience in practice management strategy, the Digital Coach provides advisors with a personalized learning plan designed to address issues and opportunities most pressing their clients, all in 10 minutes or less,” it said. “AB created this comprehensive approach for advisors to better meet customer needs,” according to Mark Gessner, head of U.S. retail at AllianceBernstein. “Through our design process, we discovered that advisors require more supp...

Most Americans now teleworking from home want to keep doing so, with more than half saying they would work remotely after the pandemic, a new Pew Research Center report finds.  The national survey of U.S. adults reveals that while the coronavirus may have changed the location of our jobs — whether in an office or from home — it hasn’t significantly reshaped our work duties and culture for a majority of employed adults.  “Another third said they’d want to work from home some of the time. A very small share want to go back to the office full-time,” said Juliana Horowitz, associate director of social trends research at Pew Research Center and one of the coauthors.  As for meeting on web platforms, “a majority see that as a good substitute for in-person contact,” Horowitz said. “We don’t see ‘Zoom fatigue’ in our survey.” Videoconferencing and webinar fatigue showed up among an estimated 37% of those surveyed, she said.  Among workers who remained in the same job but sh...

Bad Outcome: How to turn a company's losses into profit margins Knowing how to find a solution for doing business is unique. e-Life and Work shares some ABC tips to strengthen your business after the outbreak ABC tips in 3 categories - Human resources, finance and #TheSoRT A. Human Resources 1. Work ethic - New normal with good behavior 2. Update standard operating procedures 3. Time management - Rearrange tasks and responsibilities 4. Focus on training and skills development B. Finance 5. Controlling internal and external expenditure 6. Trends - Analytical skills used to assess trends and patterns 7. Target market – Know the target market, post- pandemic 8. Strategic planning - Determine which assets are most relevant to your business in the long run 9. Risk management – Risk sharing provides peace of mind as it protects health, assets and income C. #TheSoRT 10. Name and logo - Create a new name and logo. Get professional services from industry experts 11.S...

Welcome 2020.  Year 2019 is a great year and has many wonderful memories for various industry players. But are you ready for today's tech knowledge? In the face of this increasingly challenging environment in 2020? Did you know that these technology skills help your career by carrying out the tasks assigned to you more effectively? Curriculum has been prepared based on industry demands while short term courses are expected to help professionals prepare for technology skills. Courses offered such as programming, analysis, software engineer, data science and business are available in the corporate sector to enhance the continuing education of employees in the organization. It won't be an easy course, but it will definitely benefit you To learn more please visit corporate training for continuing education e-Life and Work is so happy when you learn the technology skills with e-Life and Work links provided by affiliates

Analyze trends and patterns to set goals While big data is being collected in the cloud, some analysts have made visual methods simpler and easier.  There are several ways of analyzing trends and patterns to formulate the following goals: - √ Specify the statement to test        If Yes, accept it        If not, reject it. √ Collects selected data. √ Select the appropriate analysis method such as compiling the time series of the data. √ Get linear as a tool for estimating the relationship between variables. Conclusion interpretations use the generated functions for subsequent planning and action. The decisions to be reached and considered from the data obtained are estimates. The revised formula helps analysts make decisions to improve their company development Learn more about the trends and patterns that have taken professionals to the next level by leveraging data driven.