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The hottest IT skills for 2023 – even in a recession

“It was the best of times, it was the worst of times,” wrote Charles Dickens in his 1859 novel “A Tale of Two Cities.” If he’d been writing today, that statement could very much apply to today’s IT personnel and hiring landscape.  For many of the hundreds of thousands who’ve been laid off by tech companies recently, this might well be considered the worst of times — especially with a recession looming. Yet there are plenty among them, and others in the workforce, who could consider this the best of times. Why? Because they possess the most in-demand skillsets and certifications. Despite the layoffs, cutbacks, tightening pursestrings, and general doom and gloom presented in the media, these IT professionals can look forward to higher pay, plenty of offers, perpetual headhunting inquiries and even the occasional bidding war for their talents. Below are some of the hottest skills and certifications in IT, in no particular order.  Filling the IT skills gap Firs...

Marketing Campaign

5 reasons why marketing campaign is important to marketers  i. Introduce new product  Everyone is ready to introduce new product when the product is established, but there are some aspects to consider to ensure the marketability of the product. ii. Product penetration  Imagine product market is deep ocean which consists of myriads of sea creatures underneath. In order to capture the creatures, specially designed tool is needed so that you are able to catch the biggest fish in the ocean. iii. Position the products or services  Another powerful reason is position. That is why marketers do some research and innovation and translates their result as achievements. Get support from all levels and position the products or service should be the leader in the market. iv. Product awareness  One good way to recognize or remember the product or service is to create awareness. Creating awareness can be done through various channels example: print, radio, telev...