Social media is a great tool to ensure you reach a wider audience and maximize conversions. Most businesses think activating every social network will lead to business growth and ultimately run profitable businesses. But the reality is that this strategy will likely backfire on your business. When selecting your business's correct social media accounts, less is more. Spreading yourself too thin results in lackluster content, dormant accounts and disengaged clients. Thomas Edison reportedly often asserted, "The value of an idea lies in its use." With this in mind, ensuring your business has an active social media presence is a great idea. Like any other robust marketing tool, your online presence can destroy your rapport and drive customers away if it's not used correctly. In my role as CEO of a mail-order nursery with clients across the country, I've learned many lessons when it comes to social media and want to share more about how you can navigate the opt...
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