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Why Your Business Should Not Be on Every Social Media Platform

Social media is a great tool to ensure you reach a wider audience and maximize conversions. Most businesses think activating every social network will lead to business growth and ultimately run profitable businesses. But the reality is that this strategy will likely backfire on your business. When selecting your business's correct social media accounts, less is more. Spreading yourself too thin results in lackluster content, dormant accounts and disengaged clients. Thomas Edison reportedly often asserted, "The value of an idea lies in its use." With this in mind, ensuring your business has an active social media presence is a great idea. Like any other robust marketing tool, your online presence can destroy your rapport and drive customers away if it's not used correctly. In my role as CEO of a mail-order nursery with clients across the country, I've learned many lessons when it comes to social media and want to share more about how you can navigate the opt...

Why a Business Need to do a Cost and Benefit Analysis?

The primary goal of cost analysis is to determine the true (full) costs of each of the programs (services and/or products) under consideration. After that, you can use this information to: Identify and prioritize cost-cutting opportunities. + Step 1: Recognize the price of maintaining the status quo.... + Step two is to figure out how much something will cost. + Step 3: Make a list of the advantages. + Step 4: Give the costs and benefits a monetary value. + Step 5: Create a budget and revenue forecast timeline. + Comparing costs and benefits is the sixth step. How do you write a cost-benefit analysis for a business case? + Step 1: Define the Cost-Benefit Analysis' Scope and Purpose. + Step 2: Define the Basic Assumptions.... + The third step is to identify the qualitative advantages and disadvantages of a project or investment option. + Step 4) Create an investment, cost, and benefit forecast. Why is cost-benefit analysis needed? Using a cost benefit analysis, b...