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How to Develop a Content Strategy + A content strategy is a plan of action informed by your business goals that rely on the creation and distribution of effective content. + Your content strategy will be unique to your business, but it should align with your brand identity and company mission. + Nearly every business can benefit from having a content strategy; a well-thought-out and carefully executed strategy can drive growth, keep your brand voice consistent across channels and educate your audience about your value proposition. + This article is for small business owners who understand the importance of omnichannel content marketing and want to build a content marketing strategy. + Content is crucial for a business to grow. It can help you generate leads, build trust with your target audience and establish your expertise. To effectively create content, you need a content strategy. A content strategy ensures you aren’t aimlessly creating content for content’s sake....

The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the proper knowledge, you can position your business to take advantage of these emerging trends and gain a competitive edge in the market. So keep reading to learn about the five key trends for 2023 that could change the way you do business. 1. The rise of augmented reality Augmented reality (AR) is quickly becoming one of the essential tools in the sales and marketing toolkit. AR technology allows users to interact with digital content in the real world, allowing for a more immersive and personalized experience. As consumer behaviors continue to evolve, the ability to provide a unique and interactive experience will become increasingly important. AR will allow businesses to engage their customers on a deeper level than ever before while also giving them a chance to c...

The new year is an exciting time for marketing. It's a blank page as last year fades in the background and a chance to start chasing new goals, finding new trends, and getting ahead in the new year. Each new year is a great time to evaluate your strategy, audience, and brand to see where you can improve. To help you keep up with the latest in content marketing, we've compiled a list of the top 9 trends that will help transform and enhance your brand in 2023. Here are some ways to stay ahead of the curve and meet your marketing goals this year. The Top 9 Content Marketing Trends for 2023  Trend #1: Targeting Account-Based Marketing Account-based marketing (ABM) is not a new strategy, but it is undoubtedly rising. 15% more marketers reported using ABM in 2021, up to 70%. It is an effective way for companies to cut through the noise and provide value to a target audience that will bring the best business. Rather than creating general content that matches a target ...