e-lifeandwork: Learn New Skills Online | Online Courses & Real-World

Working out your niche is about making it easier for you to market your business to the right people. Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: One of the hardest parts of marketing is taking time to really define who you are selling to, what you are selling them, and why they need it. For a retailer the options are often easier, depending on what sort of shop you have. But for service providers, working on this type of narrowing can cause an attack of the “what ifs?” to come on. What if you decide you work with people over 40, but then you work with someone who is 35? Or worse, in their 20’s? Does this mean you need to change your niche? Or perhaps you work mainly on renovations, but you then have someone ask you to work on a new build? Do you need to add more options to your marketing? Do you need to change what you say? Working out your niche is about making it easier for you to market your business to the ri...

After a 30-year career as a business leader working for Intel and Google, I know the importance of acting as an entrepreneur within the walls of Fortune 100 technology companies. Known as intrapreneurs, these leaders invent from within the walls of an established business. Today, as the CEO of a rapidly growing medical technology startup, I am squarely in the space of entrepreneur. My experience has taught me that an entrepreneur’s probability of success hinges on three factors: The first is an idea that is disruptive, visionary, and delivers efficiency. The second element is a solid business plan that can be put to the test in the context of a business strategy. The third is gaining the capital to make your idea and business plan a success. In detail, here are the three elements that an entrepreneur needs to succeed. The idea: Visionary, disruptive, and efficient Visionary: The first component to a successful startup is the idea. As the founder, one needs to create a vision of ...

© Maura Intemann 17interactions illo For most people, the office is more than just a place to work. Walking down the hallway, getting a cup of tea, even sitting at your desk are all opportunities to get to know colleagues, whether it’s sizing up the latest Patriots game or commiserating over projects you’re struggling to complete. These casual encounters aren’t just inconsequential chitchat, regardless of what’s discussed. Research shows they can build trust, spark creativity, and boost morale — and lead to a happier, more productive workforce. When she wasn’t out visiting clients, consultant Flavia Mucciolo used to love catching up with her Accenture co-workers in Boston. “One of my favorite things . . . was going into the office and learning about what other people were doing,” she said. The pandemic eliminated the vast majority of those in-person interactions when it cleared out workplaces a year ago, and due to the success of the mass remote-work experiment, many will cont...

Connecting ideas and people  Life and Work has always believed that the idea and people are the right combination for innovation. While people sitting on the chair, clicking on the mouse in front of flat screen creating art and design to translate their impression into a canvas, Life and Work explores the possibilities in reaching out to potential customer and thinks out of the box to face challenges ahead. Be inspired.  i) Provide a solution with new technologies and partnership with creativity software provided by Life and Work to shift gear on what to do next in the level marketing activity. ii) Finding a potential buyer is not easy task. Hard work, consistency and willingness to learn are factors that can help to move forward.  Brainstorm for ideas.  Positive thinking comes from positive mind. Good contents are more likely to be read than mediocre ones. It needs commitment and ambition to do more. Always identify the objective of the contents and...