As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. As with any technology, though, a “set it up and forget it” approach doesn’t work. Mobile apps continue to add functionality, and users expect a more robust experience than they used to. Further, research into how users interact with apps has brought changes in philosophy when it comes to design, ergonomics and more. Businesses need to continually maintain their mobile apps to keep up with trends, new tech and changes in their own operations. So how can you ensure your app is relevant, interesting and helpful for the long term? Below, 15 industry experts from Forbes Technology Council share tips for ensuring your mobile app stays fresh and valuable for users. 1. Consider the future use of the app. I always recommend thinking through the future use of an app, not just the urgent need to develop it. This helps build a long-term vision for...
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