Opinions expressed by Entrepreneur contributors are their own. Rejection can be powerful. The word "no" serves a special purpose in business and especially in entrepreneurship. Every founder and innovator has heard it, probably thousands of times. If approached with the right mindset, "no" can be a guiding force to propel a business forward. A "no" can help you improve your ideas, illuminate blind spots and even protect you from relationships and partnerships that would not have been good for you or your business. When I was younger, I wore my heart on my sleeve, which meant that any rejection was palpable to those around me. I was easily shaken by rejection, and as a result, I spent a lot of energy trying to change people's minds or prove to them wrong. I do not recommend this approach. Not only did it not work, but it also drained my energy. That other people's words could rattle me, control my feelings and shape my behavior was a problem....
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