e-lifeandwork: Learn New Skills Online | Online Courses & Real-World

The fintech industry has seen major changes since the pandemic, both accelerating digital adoption and the need to satisfy new customer expectations. But implementing the appropriate fintech marketing techniques to align to this new world is becoming more and more challenging in a market that is already saturated.  That’s why leading fintechs are now rebooting their strategy at multiple levels, including the way they had previously approached business and consumer engagement. One major shift is in how B2B decision makers like to buy products and services. Today, nobody wants to feel “sold to”.  This is a very different market where people like to do their own research, and educate themselves and self-serve their needs, often without ever contacting a salesperson. 🔍In fact: B2B buyers have done up to 70% of their research before they even speak to sales. 40% of buyers named “having to contact sales for a demo or free trial” a major turn off and making them le...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. Doing business today is more complicated than ever. The days of closing a deal with a phone call or a handshake are long gone—and things are certainly not going to get any simpler from here on out. A whole range of factors, including the increase in digitization, globalization and ubiquitous use of technology, is only serving to heighten market competition—not to mention complexity. In the current business landscape, sales teams are under huge pressure to make their interactions with prospects and customers more meaningful, impactful and effective. In today’s always-on world, technology plays a vital role. Automating tasks and collecting valuable data across your entire sales cycle is no longer simply nice to have: It’s now a must. But many organizations that have already invested in sales technology are not seeing their desired returns. That’...

You book a flight to Los Angeles. You board the plane. The plane lands. You disembark, walk into the terminal and ask, 'How do I get here?' Frustrated, you fly home. A day later, you board another flight for LA. Once again, you are shocked to find yourself in the city of Angels. You fly home even more frustrated. Why does this keep happening? You don’t want to be in LA. You want to be in Boston. Airplanes are pretty good about reaching their destination. The airlines, for all their faults, tiny seats and surcharges, have an almost flawless record of arriving at the intended airport. You are virtually guaranteed to arrive at the city named right there on your ticket. The only way to end up in a different place is to book a different flight. Makes sense, right? Why, then, are you surprised when the destination of your “I can save you money” sales call is as consistent as landing in Los Angeles over and over again? Every time you connect with someone and your offer is ac...

CEO & Founder @ Refocus, VP of Marketing @ Coding Invaders. EdTech enthusiast, investor, mentor and marketing expert. According to an article in HR Daily Advisor, mistakes in hiring sales managers can cost a company an average of $2 million in lost sales. These lost costs also impact recruiting, training and salary expenses. How you hire and the processes you develop in your sales department can affect the well-being of your current specialists, the speed of processing applications, how you deal with rejections and how your sales team and marketers work together. At my current company, we have found five effective tools that have helped us double sales in a highly competitive educational technology market. I would like to share them here with you. 1. A Three-Step Hiring Process Every year, companies all over the world spend billions on sales recruitment, training and development. The three-step hiring system can help you make reasonable decisions about applicants befor...

In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to innovate, marketing guys want visibility and competitive edge, and the sales guys want to follow the money. Looking at stats collected from various sources like Salesforce, McKinsey, and others: 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures, and 97% of employees and executives believe lack of alignment within a team impacts the outcome of a task or project. Moreover, while about 75%  of employers rate teamwork and collaboration as “very important”, only 18% of employees get communication evaluations at their performance reviews. And, to rest the case, according to McKinsey, knowledge workers spend an average of 14% of their workweek in communicating and collaborating internally. Towards the last quarter of each year, companies start planning for next year's goals, budgets, roa...

If you’ve ever reminded your sales and marketing employees that you’re “all on the same team here,” you’re not alone. This sort of thing happens all the time. It’s easy for team members to zero in on a specific task and lose sight of the bigger picture. That’s why they need you to create collaboration between your sales and marketing teams. Left unaddressed, the tunnel vision that all too often accompanies the completion of skill-specific tasks can lead to open conflict between team members. And that’s the best-case scenario! At least the various grievances are being aired. A far more damaging scenario unfolds when team members grumble silently to themselves and resentments invisibly pile up. As a manager, you know your business needs marketing and sales to work hand-in-hand. Part of your job is to figure out which side of that equation you tend to unconsciously favor — most of us have a bias one way or the other — and take steps to counter it in your approach to build...

As a small business owner, making sales is critical. However, finding the balance between “successful” and “annoying” can be challenging, especially if you don’t have much experience working in sales. HubSpot research shows that 50% of prospects found sales people pushy, while only 17% of salespeople thought they were pushy. If you feel your sales skills are hindering your small business’s development, don’t be afraid. We’re going to provide you with sales tips that you and your sales team can use. Implementing these tips will help improve your sales technique, increasing the likelihood of converting leads to sales.  We’ve broken sales tips down into various stages of the sales process so you can hone in on the areas where you most need to improve. Sales tips for cold calling Contrary to popular belief, cold calling is not dead. The best sales professionals still use cold calling as a sales strategy to help move leads and prospects through the b...

By Josh Kohlbach, CEO and founder of Rymera Web Co, the makers of Wholesale Suite, the No. 1 WooCommerce wholesale solution. Gone are the days when you might think that remote work is not a real thing. The pandemic has very much proved that it's possible to get your work done with equal efficiency even without stepping into your office every day. A survey conducted by PWC shows that remote working during the pandemic has been an overwhelming success for both employees and employers.  Another report published by BBC after surveying 4,700 knowledge workers found that the majority of these workers don't want to return to the old way of working. And 72% of these workers said that they wanted a hybrid remote-office model in the post-Covid-19 world. All of this is a clear indication that there'll be a massive shift in the way companies will operate and their employees will work in the post-pandemic era. So it's about time that you prepare yourself to start lookin...

To say that Covid-19 has thrown businesses for a loop would be an understatement. Yelp recently reported that, of the more than 160,000 U.S. companies that have closed since the start of the Covid-19 pandemic, 60% are now shut down for good. With businesses across the country struggling to keep their doors open, scaling your company in this economy might seem like a pipe dream. Not necessarily, says Charles Gaudet, CEO of growth consultancy Predictable Profits: “While we are in a challenging environment, you will find companies in every industry having their best year yet. Those succeeding are adapting, looking for the opportunity and using data to make fact-based decisions.”  If you’d like to join the ranks of companies that aren’t letting Covid-19—or future crises—stand in their way, take these three steps to scale your business now:  1. Identify where your growth will come from.  In a strong economy and with a strong product, sales practically make themselves. These...

Do you know that a sales tool at work is indispensable for marketing your product?  In addition to earning income, it can also help increase potential customers for you. 1. Interests There is no coercion in today's digital era. This is because deep interests encourage you to learn and transform into the best people. Get authentic and accurate information from any of your industry or trusted partners who are in the business arena associated with you. 2. Continuous efforts Look at all current efforts and developments as it will have a positive impact. Continuous efforts are required because that is the reality. 3. Offer the convenience of others How? Offer the products and services required by consumers at reasonable rates. Rich with a smile. 4. Competitiveness Some people are looking at the competitiveness of both parties, namely consumers and entrepreneurs. If the technique is correct, the strategy is correct, understand the problem, know the strengths and weaknesses. failu...

The internet world brings an opportunity to digital marketing to grow.  Using the right marketing tool will affect you, where you work and the entrepreneur itself. The impact of unsold products and services is painful. It should be avoided from happening to you. But it's not because 100% of the goods are of no quality but because you have failed to find the right market. When users view your products and services on the internet or in the web store, users do not necessarily include those items into the basket especially the products they choose. An observation survey shows smart consumers will be browsing the internet for information on products and services before they buy. Choosing the right channels for promotional and sales purposes is not easy.  It requires a lot of patients, analytics and spending. In addition to the traditional way, digital marketing also has a place of honor. Although the provision of marketing is not everything but without marketing, it is diffic...