Julia Ponomareva is the head of International Business Development (Emerging Markets) at GetCourse. Today, skill-sharing courses and knowledge monetization are becoming increasingly popular and virtually omnipresent around the globe. Social media influencers and online personalities have figured out that the real money is not in internet fame and sponsored Facebook posts, but in launching their very own online courses and coaching programs. And indeed, I see the culture of online education consumption is emerging before our eyes. But are these skill-sharing business models only for a few vloggers, bloggers and social media stars with an army of followers? Not at all. Any subject matter experts — even without a mass following — can address their target audience with paid ads. As head of international business development at a software company that provides a platform for content creators, I know from experience that to launch a skill-sharing business, you don’t have to reinvent...
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