Cash flow is the movement of money in and out of your business and your business bank account. Think of cash flow like your car’s gas tank. You fill up the tank with gas, and it empties as you drive. The goal, however, is to have enough gas in your tank so that you never run on empty. In the same way, cash flow is the movement of cash in and out of your business account. Cash inflows are your sources of income. Cash outflows are your business expenses. Naturally, positive cash flow is better than negative cash flow. Why being cash flow positive is important to your business Positive cash flow should be the goal for all small business owners. You want to generate more money than you’re spending. That sounds simple, but plenty of profitable businesses run into cash flow problems. It can be challenging to balance regular business expenses—salaries, rent, technology updates, etc.—with things less under your control. Think sporadic revenue and periods of negative...
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