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Showing posts from July, 2021

4 Ways to Stand Out as a Small Business in a Crowded Space

The past year has undoubtedly demanded pivots and change in more ways than anyone could have imagined. Businesses were catapulted into endurance mode with a singular focus: survival.  As new survival methods (and messaging) became the norm, entrepreneurs fell into a pattern of using their message to bridge the gap from unprecedented to post-pandemic. The rise of the small business, competition and an oversaturation of information make for a crowded space that calls for differentiation. In the face of a re-emerging world, it’s long overdue for business owners to approach marketing their businesses in new and inventive ways by focusing on conscious consumerism, intentional inquiry and the human experience — all without the overwhelm of what others are doing. Small business is surging, and assumptions are driving struggle  As entrepreneurship sees a surge since the pandemic, growing 24% from 2019 to 2020 worldwide, spaces have gotten more saturated. Competitio...

How to Sustainably Scale Your Small Business

In an ever-changing business landscape, scaling operations in a healthy way is a primary goal (and challenge) for many small businesses. Especially in a post-pandemic world, entrepreneurs must keep current on the latest technology and utilize best practices to attract and retain customers. If you’re looking to scale your small business, here are four expert tips on how to do so sustainably from a recent CO— Roadmap to Rebuilding panel. Leverage Technology and Know Your Audience to Expand Your Reach Michelle Aragon, vice president of brand marketing and strategy at Spectrum Reach, encouraged business owners to leverage technology to stand out from their competitors. “As technology advances, consumption shifts,” Aragon explained. “Customers have new places to access content … [so] businesses need to think about new ways to connect with audiences.” Beyond using technology, Aragon recommended that entrepreneurs first get an understanding of their audience, and then work on...

How to Become a Master at Talking to Strangers

That’s not to say I hadn’t talked to strangers before that, because I had. I’m the son and brother of highly social small-­business owners, and I’m a journalist, so talking to strangers has been both a way of life and a livelihood for me. And yet, a few years ago I noticed I wasn’t doing it much anymore — if at all. Between balancing a demanding job and a really demanding small child, I was often tired, distracted, and overscheduled. The prospect of striking up conversations with random strangers in coffee shops, or bars, or on the bus started to feel daunting. Eventually, I just stopped doing it. This was a coping strategy, of course. I was overwhelmed, so something had to go. And talking to strangers can, as it turns out, be taxing. Psychologists have found that just making small talk with a stranger can be cognitively demanding, tiring, and even stressful. That makes sense. You don’t know the person, you don’t know where the conversation is going, so you must pay closer attentio...

The Top Ten Mistakes Business Owners Make When Trying to Sell Their Business

June 29, 2021 13 min read This story originally appeared on ValueWalk Excerpt from EXIT RICH: The 6 P Method to Sell Your Business for Huge Profit (June 22, 2021; Fast Company Press) provided with permission by authors, Michelle Seiler-Tucker and Sharon Lechter. Q1 2021 hedge fund letters, conferences and more The 10 Mistakes Owners Make When Selling Their Business "Honesty is the fastest way to prevent a mistake from turning into a failure.” - James Altucher Sellers are typically experts at running their business. However, some business owners know every single intricate detail of running the day to- day operations, but they do not know and fully understand every intricate detail of selling their business. How could they? Selling a business is a complicated and extremely involved process. That process requires a tremendous amount of time, energy, effort, experience, and knowledge of the entire business sale process. In this section, we will cover the top...

Seven Financial Metrics Every Entrepreneur And Small Business Owner Needs To Master

Small business owners calculating their monthly cashflow. In a meeting last week, a successful serial entrepreneur, who wants to shift to becoming a full-time investor, remarked that they were going back to school to get an MBA at the age of 45. I asked, why? The answer was surprising to me. Even though this entrepreneur had built several companies (north of $50 million in annual revenue) they felt inadequate as a potential investor. Specifically, they cited an inability to read company financial statements, including a balance sheet, etc. in order to determine a company’s health and value. This made me stop and think. How many other entrepreneurs or small business owners really understand how to read and utilize financial statements or even critical finance metrics in order to determine a company’s health and financial worth? In my career of building a $1 billion company and managing four company turnarounds, I found the following financial metrics below to be invaluab...

How To Stay Motivated While Working From Home

Founder; CEO of Clonefluence, Inc., Cloned gg, and Earidescence helping thousands grow their online presence with networking tactics. With the world in a state of agony for over a year now, individuals are still finding it hard to stick to their normal routines and many are now permanently working from home. Productivity is extremely important to thrive in any field. But during the pandemic, just about everyone in the world was having trouble getting motivated and, most importantly, staying motivated. Many of us were deprived of human interaction by default for a very long time, and this caused huge amounts of stress. Almost everything that was in person shifted to virtual, including the way we work. Overcoming these obstacles and learning to make them a benefit can help you relieve this stress. Here are seven tips to get you started:  1. Start your day earlier than you normally would. If you start your day just a bit earlier, you'll realize how much extra time you...

Global Mobile Application Development Market Size will be Expanded and Reach Millions $ by 2024

The report published by Market Research Store on the global Mobile Application Development market has evaluated and researched the impact of the current COVID-19 pandemic on the industry. This report also covers the potential opportunity and challenges, drivers, and risks that will help the market expand over the forecast period.  Furthermore, the market scenarios including market revenue, share, size, supply & demand analysis, and consumer preference help predict the impact of the pandemic on the Mobile Application Development industry. The research report on the global Mobile Application Development market provides a detailed analysis of the market hindrances and drivers that have a huge impact on the overall market growth. Get Exclusive Free Sample Report @ https://www.marketresearchstore.com/sample/mobile-application-development-market-807596 Leading Manufacturers Analysis in Mobile Application Development Market: Microsoft Corporation Xiaomi Wipro Corporation Veriv...

15 Tips For Ensuring Your Mobile App Stays Fresh And Relevant

As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. As with any technology, though, a “set it up and forget it” approach doesn’t work. Mobile apps continue to add functionality, and users expect a more robust experience than they used to. Further, research into how users interact with apps has brought changes in philosophy when it comes to design, ergonomics and more. Businesses need to continually maintain their mobile apps to keep up with trends, new tech and changes in their own operations. So how can you ensure your app is relevant, interesting and helpful for the long term?  Below, 15 industry experts from Forbes Technology Council share tips for ensuring your mobile app stays fresh and valuable for users. 1. Consider the future use of the app. I always recommend thinking through the future use of an app, not just the urgent need to develop it. This helps build a long-term vision for...

Working Capital Scorecard: Inventories, Receivables Need Attention

Post-COVID-19, the future of working capital management has changed. Last year, supply chain complexity, inventory buffers, and loss of negotiating power all crimped many companies’ ability to reduce their working capital effectively. The height of the pandemic in 2020 also exposed weaknesses in supply chains. All those factors will increase the focus on how companies can improve working capital efficiency in 2021. In general, this year working capital management won’t be about squeezing suppliers on terms. For the 1,000 U.S. companies in the CFO/The Hackett Group Working Capital Scorecard, days payable outstanding (DPO, the number of days companies take to pay their suppliers)  increased by 7.6% in 2020, to an all-time high of 62.2 days, up from 57.8 days in 2019. (See chart below.) (For more on the scorecard’s results, see Thursday’s story, Working Capital: A Tumultuous Year.) The biggest opportunities to improve working capital now are those components that lockdowns hit...

Maximise Working Capital and Build on Retail Momentum

When it comes to working capital, every rand is a soldier. Meaning that every cent you spend needs to go to battle for you and work as hard as it possibly can. Dov Girnun, founder and CEO of alternative finance provider, Merchant Capital, says that many small businesses are changing their day-to-day behaviours in order to leverage working capital effectively across their business, making them top performers in their respective industries. “Putting some fundamentals in place gives your company the best chance of unlocking the most working capital, but it also requires discipline and implementing behavioural change at a company culture level.” SA retail sales jump 95.8% in April Stats SA reports that South Africa's retail trade sales retail trade sales increased by 95.8% year on year in April 2021... 17 Jun 2021 Below, Girnun outlines the four key strategies that can help your business maximise working capital and make the most of this ripe retail trajectory. 1. Inv...