The past year has undoubtedly demanded pivots and change in more ways than anyone could have imagined. Businesses were catapulted into endurance mode with a singular focus: survival. As new survival methods (and messaging) became the norm, entrepreneurs fell into a pattern of using their message to bridge the gap from unprecedented to post-pandemic. The rise of the small business, competition and an oversaturation of information make for a crowded space that calls for differentiation. In the face of a re-emerging world, it’s long overdue for business owners to approach marketing their businesses in new and inventive ways by focusing on conscious consumerism, intentional inquiry and the human experience — all without the overwhelm of what others are doing. Small business is surging, and assumptions are driving struggle As entrepreneurship sees a surge since the pandemic, growing 24% from 2019 to 2020 worldwide, spaces have gotten more saturated. Competitio...
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