e-lifeandwork: Learn New Skills Online | Online Courses & Real-World

To maintain his life and well-being, an individual must have at his disposal an adequate amount of consumer goods. These goods, however, are not readily available. Without tools at his disposal and by means of his bare hands, the individual can only obtain from nature very few goods for his survival. For instance, take an individual John, stranded in a forest. In order to stay alive, he can only pick up some apples from an apple tree. Apples are the only good available to him that can sustain him. Let us say that by working twenty hours a day, he manages to secure twenty apples, which keep him alive. The twenty apples that John has secured from nature is his subsistence fund, which sustains him (see also on this Rothbard)[1]. John realizes that if he had a special stick this would allow him to become more productive. His daily production of apples could be forty apples (i.e., double his current production). The problem, however, is that the stick is not available—it must be made. T...

Having identified a target customer, the goal of every B2B marketer is to then create the right sort of messaging to reach them. A piece of content so eye-catching, attention-grabbing, relevant and intriguing that it causes the prospective customer to stop scrolling through their social feeds and take notice. Unfortunately, there is no magic formula for creating ‘thumb-stopping’ content. Great creative, as always, requires talented marketers armed with deep understanding of their target audiences. At LinkedIn, we play host to a lot of B2B content, so we’re in a better position than most to gauge what is working well on our platform and what isn’t. We tapped into this knowledge to identify three consistent characteristics of engaging and impactful B2B creative. Read on to uncover real posts that have driven high. Posts that drive the highest engagement on LinkedIn employing one of the following three tactics: disruptive, interactive, inspiring. The Disruptive We are living in a...

Business Published on July 29th, 2021 | by Sunit Nandi Overview The business world is ruled by content. Everywhere you look, content is being used by successful companies on social media, on their websites and even in search engine ads. Podcasts, blogs, articles, surveys, whitepapers, reviews, case studies and infographics have all become commonplace in the stew of media that decision-makers consume on their buying journey. Content marketing, a rare phenomenon ten years ago, has taken the centre stage in the business model of many companies. But what of conventional marketing strategies such as inbound and outbound marketing, is it time to abandon them completely? Research disagrees. Instead, companies must modernize their traditional outbound marketing strategies by including content in them. For technology companies, innovation has always been essential to success, but never has it been so badly needed in the field of tech marketing. What is content marketing? L...

Münster University psychologist Simon Breil researches into how much is revealed by non-verbal features such as gestures and facial expressions First impressions count: a smile on the lips, or dynamic gestures, have a positive effect on the way people’s personalities are judged. This is the conclusion which Dr. Simon Breil comes to in a study now published. Simon Breil is a research associate at the Institute of Psychology at the University of Münster. The meta-analysis undertaken looked at studies carried out over the past 40 years dealing with the connection between non-verbal cues and the perception of personalities. In this interview with Kathrin Nolte, Simon Breil describes the influence of body language and the overestimation of non-verbal cues, as well as revealing how applicants can present themselves favourably in job interviews. What influence does body language have on perceptions of other people? In general, we can say that body language has an enormous influence on...

Nicky Garcea, Co-founder and Chief Customer Officer of Cappfinity. getty Before the pandemic, it was business as usual: Everyone was tucked into their cubicles, being as productive as possible, and perhaps waiting for the next great opportunity to move ahead. Covid-19 changed that, possibly forever. Now companies need to rethink the kinds of talent they want or need to attract, and define talent slightly differently than they were accustomed to doing. Even here at Cappfinity, we’re asking that candidates describe their strengths, soft or durable skills in greater detail, rather than focus on a history of their past experience. What does this changing hiring landscape look like?  In the customer service arena, soft skills might include traits like empathy, patience and delivering stellar advice. If those skills were developed in a restaurant setting, but the candidate is applying to work in a call center, in the past they may have been considered a poor candidate. Now...

As a doctor, I’ve learnt that everyone is fascinated by their body: what comes out of it, what can go wrong with it and why people have the symptoms they do. But unless you go to medical school, you are never really taught about how your body works, or how it can fail. The best bit of my job as a hospital doctor (I work in neurology) is giving patients explanations and seeing them understand exactly what is wrong with them — what’s going on inside their body that’s making them feel unwell. Here are some of my more surprising favourites:  Headaches: It's not the brain that hurts  Your brain can’t feel pain. It receives all the information that leads to headaches from pain sensors around your body, but it has none of its own (which is why brain surgeons can operate while you are awake). This means the pain of a headache doesn’t come from your brain. Instead, the muscles in your scalp, neck and face, your sinuses (spaces behind your cheekbones and forehead), eyes, teeth, ...

© Emilija Manevska The easiest question to answer in high-growth entrepreneurship is: Why do so many startups fail? After more than 20 years of investing in startups and working with entrepreneurs, I can say with conviction that most startups fail because they didn’t solve a market problem with a scalable solution that customers wanted to buy. That begets the next question: Why is it that so many bright, determined entrepreneurs — innovators, who are willing to risk time, reputation and money to build a technology-based business — fail to solve market problems that produce sales? The reasons are many — blunt and nuanced. It can be a matter of execution — the company burns through its cash before achieving the critical milestones that lead to breakeven and additional funding or revenue. Sometimes the competition gets there first, or recession or a black swan event (think pandemic) hits. Or just maybe, the startup founders didn’t do the right job of customer and market ...

Sequoia’s Mike Vernal has worn many hats. He was VP of product and engineering at Facebook for eight years before getting into investment. His portfolio includes Houseparty, Threads, Canvas, Citizen, PicsArt and more, and he continues to invest in companies across a broad spectrum of stages and verticals, including consumer, enterprise, marketplaces, fintech and more. Vernal joined us at TechCrunch Early Stage: Marketing and Fundraising earlier this month to discuss how founders should think about product-market fit, with a specific focus on tempo. He covered how to organize around the pace of iteration, how to design with customer feedback loops in mind and how Sequoia evaluates companies with regard to tempo. Be explicit and be greedy at every single step along the way about getting feedback. What is tempo? Vernal breaks down tempo into two separate ingredients: speed and consistency. It’s not just about going fast (which can often lead to some recklessness). It’s about s...