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Have you heard of non fungible tokens or NFTs? On today's MorningLine, we are joined by Josh White, Assistant Professor of Finance at Vanderbilt Univ., to explain what exactly are NFTs, who can buy them, and how these are different from cryptocurrencies. Be sure to watch to learn more. What to know about non-fungible tokens (NFTs) — unique digital assets built on blockchain technology NFTs have become increasingly popular and have sold for millions. They can come in the form of everything from memes to pet rocks.NFT; Alyssa Powell/Insider + A non-fungible token (NFT) is a unique digital asset that represents ownership of real-world items like art, video clips, music, and more. + NFTs use the same blockchain technology that powers cryptocurrencies, but they're not a currency. + While NFTs have sold for millions, they're highly speculative assets that are not appropriate for every investor. + Visit Insider's Investing Reference library for more stories. ...

A smart way to invest in search engine optimization to connect with potential customers is good for your online marketing. Choose smart ways to invest in search engine optimization What are the benefits of search engine optimization (SEO)? + Communicate with potential customers regarding website products or services + Benefits of online marketing - increase visibility and appearance + Achieve global traffic over the long term + Optimize your website by improving your website's ranking in organic search Your brand achieves global traffic through search engine optimization tools to attract potential customers with content that suits their needs. Your paid marketing isn’t working well on ROI? With confidence allocate 2-5% of your revenue for online marketing purposes in SEO . This is well worth the investment compared to the cost of other marketing methods.  Learn More

The Internet has significantly changed the world in the last decade. Thus, the way people are connecting has also changed. Today, social media is one of the most popular methods of communication. Everyone is linked through their screens in one way or another. Also, many people are using it for business and digital marketing purposes. However, when you start dealing digitally, it is better to maintain a level of competence that reflects the brand you're trying to promote. We are aware of how one can get lost in all the marketing jargon. That’s why we’re here with this simple digital marketing guide for small businesses. What does Digital Marketing mean? The simplest definition of digital marketing is advertising that’s delivered through digital channels. The goal of digital marketing is to find the right audience for your products or services. It also includes using the correct marketing strategy to reach that audience.  Why Digital Marketing? With every passing day...

Some people say you need to spend money to make money, and while spending money on big marketing campaigns can certainly help businesses, it isn't the only way. There are plenty of alternative ways to grow your business without breaking the bank. With some smart planning and creative strategizing, you can increase your sales and grow your customer base without spending much—if anything—at all. Below, 12 members of Forbes Business Council share some of the best free and low-budget strategies they know to increase business cash flow. Members of Forbes Business Council share strategies for increasing business cash flow. 1. Automate Payment Collections Automating your payment collections. If you typically use an invoicing system to bill clients and have to wait for payment, you may consider setting up automatic payments, such as recurring ACH or credit card transfers. Additionally, if you typically bill in arrears after work has been performed, changing to requiring either ...

If you're considering a career in tech or seeking career advancement, it's a good idea to research the best cities for tech careers. The tech sector reported median wages of $91,250 in May 2020 — more than double the national average of $41,950. But tech salaries — and job openings — vary widely depending on the location. To build our list of the best cities for tech jobs, we looked at salaries, the number of tech jobs, the percentage of the local workforce in tech, and gender equity.  Best cities for tech jobs Computer and information technology jobs report high wages and strong projected growth. According to data from the Bureau of Labor Statistics, the tech sector will add 667,600 new jobs from 2020-2030. But which cities are the most tech-friendly? And what kinds of tech careers can you pursue in different cities? Our list ranks the best cities for tech jobs based on current data. We draw on census data from 2019, economic data from 2020, and cost of liv...