e-lifeandwork: Learn New Skills Online | Online Courses & Real-World

As layoffs continue hitting companies across the United States left and right, employees may feel uncertain about their fate in the business. Anyone can be impacted, even you. Fortunately, there are ways you can set yourself apart if this unfortunate event ever happens to your organization. Follow these tips to make yourself an indispensable employee who is essential to keeping things running smoothly within the business. Develop and Strengthen Your Transferable Skills There is a good reason why soft skills are popular in the workforce. These are skills like communication, emotional intelligence, problem solving, critical thinking and the ability to lead, none of which can be replaced by artificial intelligence.  Dave Fisch, CEO at Ladders, recommends developing and strengthening your transferable soft skills. “Not everyone can communicate well with others or solve problems as quickly and efficiently, so building on those skills will set you apart from the majority of e...

Working out your niche is about making it easier for you to market your business to the right people. Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: One of the hardest parts of marketing is taking time to really define who you are selling to, what you are selling them, and why they need it. For a retailer the options are often easier, depending on what sort of shop you have. But for service providers, working on this type of narrowing can cause an attack of the “what ifs?” to come on. What if you decide you work with people over 40, but then you work with someone who is 35? Or worse, in their 20’s? Does this mean you need to change your niche? Or perhaps you work mainly on renovations, but you then have someone ask you to work on a new build? Do you need to add more options to your marketing? Do you need to change what you say? Working out your niche is about making it easier for you to market your business to the ri...

Cloud platforms, as a remotely managed service, come with a service-level agreement (SLA) that guarantees an uptime percentage or your money back. These SLAs, and the shifting of responsibility of infrastructure maintenance from your organisation or colocation provider to the clouds in use in your organisation, have prompted an expectation that cloud services will “just work”, even though reality often falls short of that. Computing infrastructure has become faster and cheaper over time, but a server today is not meaningfully more reliable than a decade ago, because the root causes of outages are often environmental or the result of third-party error. Some outages over the past two years have been eyebrow-raising in their origin, effect or circumstances. The fire that destroyed OVHcloud’s Strasbourg SBG2 facility in March 2021 was the result of a faulty repair to an uninterruptable power supply. Cooling systems failed to keep pace with the London heatwave in July, leading to ou...

Social media is a great tool to ensure you reach a wider audience and maximize conversions. Most businesses think activating every social network will lead to business growth and ultimately run profitable businesses. But the reality is that this strategy will likely backfire on your business. When selecting your business's correct social media accounts, less is more. Spreading yourself too thin results in lackluster content, dormant accounts and disengaged clients. Thomas Edison reportedly often asserted, "The value of an idea lies in its use." With this in mind, ensuring your business has an active social media presence is a great idea. Like any other robust marketing tool, your online presence can destroy your rapport and drive customers away if it's not used correctly. In my role as CEO of a mail-order nursery with clients across the country, I've learned many lessons when it comes to social media and want to share more about how you can navigate the opt...

The issue of climate change is one which we can no longer ignore, with it now becoming the defining crisis of our time. It is one which can lead to many being left with feelings of hopelessness and vulnerability. However, due to recent developments and initiatives, certain industries, with the inclusion of public sector authorities, now have the power to assist with the change. It is only with joint effort and commitment that we can combat this crisis, and emissions can be reduced. Companies who commit and work towards meeting their net zero targets will be most significant in changing our futures and improving the current climate crisis. The defining crisis of our time Following the World Economic Forum Annual Meeting in Davos earlier this year, it was confirmed that digital technologies, such as artificial intelligence, machine learning and automation – scaled across industries – have the power to accelerate decarbonisation efforts and can reduce emissions by up to 20%. While ...

I'm an Entrepreneur, Supply chain expert, Founder and Managing Director at Acuver Consulting. Fear, trepidation and self-doubt. These are just a few of the feelings that can come to mind when we think about entrepreneurship. And this is especially true for those who are toying with the idea of embarking on their maiden entrepreneurial journey. However, once past these feelings of uneasiness, first-time entrepreneurs will find that starting their own business can be one of the most exhilarating journeys of their life. This is because entrepreneurs do, or attempt to do, what only a few of us can: build something from scratch. And although it might look like a lot of people today are doing this, thanks to a vibrant startup ecosystem, in truth, very few actually have the courage to look past their fears and take the entrepreneurial leap. So if you’ve managed to take this first and most important step, pat yourself on the back because it is no easy feat. And now, to plan ahead, h...

Starting and growing a business can be daunting, especially if you have no industry experience. In this guide, we'll introduce you to the essential steps you need to take to build a successful business. From identifying your target market to creating a solid marketing strategy, we've got everything covered. There are many factors to consider when starting a business, from developing a product or service to building a team and marketing your company. CONSTELLATION BRANDS, INC. Building a successful business is no easy feat. It takes hard work, dedication and a bit of luck. However, there are certain things that you can do to increase your chances of success. First and foremost, you need to have a strong business plan. This should include a clear vision for your company and realistic financial projections. Additionally, it's important to surround yourself with a good team of employees, partners and advisors. They will be the ones who help you turn your vision into re...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Europe, an international franchise of Entrepreneur Media. Earlier this summer when the cost-of-living crisis and rising energy bills were causing justified panic, the UK government launched an initiative that caused some raising of eyebrows. The campaign called on businesses to divert marketing spending into instead cutting prices for consumers. The carrot? Those that do so will be able to show off the campaign name and related badge on their websites… and marketing collateral. For some of the largest firms, this messaging may have carried some clout. Could McDonald's survive a few months without TV advertising to help ensure that staff wages can be increased, or the rising prices of meat and other products aren't passed on to customers? More than likely, yes. But the same advice adopted by a smaller, growing firm could have disastrous consequences. Lead funnels need top...