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Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the 'plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.' Keep in mind that you need to consider the following three pillars in your marketing strategy plan before execution: ▶ Core audience demographics ▶ Pricing and marketing budget ▶ Business goals The following seven marketing strategies are vital for connecting with your target audience, achieving your marketing goals by promoting products and services, increasing brand awareness and engaging with your target audience through various channels. 1. Email marketing Email marketing is an old concept that will be very relevant in 2023. Having lists of targeted audiences with a differentiated email structure for each can provide you with a great and "cheap" way to showcase the development...

How to Develop a Content Strategy + A content strategy is a plan of action informed by your business goals that rely on the creation and distribution of effective content. + Your content strategy will be unique to your business, but it should align with your brand identity and company mission. + Nearly every business can benefit from having a content strategy; a well-thought-out and carefully executed strategy can drive growth, keep your brand voice consistent across channels and educate your audience about your value proposition. + This article is for small business owners who understand the importance of omnichannel content marketing and want to build a content marketing strategy. + Content is crucial for a business to grow. It can help you generate leads, build trust with your target audience and establish your expertise. To effectively create content, you need a content strategy. A content strategy ensures you aren’t aimlessly creating content for content’s sake....

What Is the Difference Between an App and a Mobile Website? + An app, or software application, isn’t directly accessible on the internet. Rather, it must be downloaded on a smartphone or tablet. + Mobile websites are responsive sites that automatically scale to fit the screen size of your viewer’s device. + The advantages of having an app are being able to send push notifications to your customers (with their permission, of course) and use it offline. This article is for small business owners interested in understanding the differences between apps and mobile websites. Let’s say you use apps every day and you know that lots of businesses have their own. You might still be wondering, though, “What makes an app an app?” After all, it may not be easy to know what differentiates an app from a mobile website. It’s important to understand the difference between an app and a mobile website because they do have a lot of crossover, but they also have different strengths and weakness...

+ Growing a business may take time, but there are a few things you can do to scale your company more quickly. + Calculating the growth rates of various metrics and then comparing them to one another gives you a more complete picture of your business’s trajectory. + While there is no way to guarantee success, implementing these tips can put your business in the best position to succeed and grow. + This article is for entrepreneurs who want to measure their business’s growth while continuing the success of their company as it scales. When you first launch your business, your main goal is to establish your brand and start growing. Unfortunately, this doesn’t happen overnight. Growth is an ongoing process that requires hard work, patience and dedication. There’s no special step or secret way to surpass other businesses in the industry or achieve immediate success. There are, however, proven ways to reach growth milestones that can catapult a business to success. We asked sma...

It can be challenging to stand out in the marketplace today. Having a superior product or service is no longer enough in the modern age of commerce in and of itself. Instead, successful brands rely on a strong sense of authenticity to resonate with audiences and attract customers. In a world where 84% of Millennials say they don't trust traditional advertising avenues, brands need more authentic ways of connecting and reaching their audiences, especially younger generations. Brand authenticity is critical for connecting with target customers and building brand advocates. Here is what you need to know about authenticity in marketing and tips for building authenticity in your branding. Brand Marketing Overview According to branding expert Simon Sinek, a brand is made up of three fundamental parts: • What a business does, • How they do it, and • Why they do it. While most organizations can quickly answer what they do, such as the product or service the...

A marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy. Businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact. Marketing is a cumulative effort, and a unified plan maximizes the value of every campaign toward a cohesive strategy. This article is for small business owners looking to build an effective marketing plan that achieves higher engagement and fuels business growth. Every successful company needs a well-thought-out business plan to outline its course of action. A marketing strategy is one key part of that plan: It spells out critical information, including how a business will distinguish itself from competitors and what the team will aim to achieve. While marketing plans don’t always produce immediate results, they are still a crucial aspect of a business plan and should be given a considerate amount of attent...

As a small business owner, you often wear many hats when first launching your company, including that of chief financial officer. At the root of controlling your business’s finances, you need to understand how cash flows in and out daily, weekly and monthly.  While managing your business’s finances entails much more than understanding your cash flow, it’s a great place to start assessing your business’s financial standings. Read on to learn about cash flow, including the seven most common cash flow problems small businesses experience and how best to solve them. What is cash flow? Cash flow refers to the intake and output of money within a business. It encompasses all the revenues and expenses of a company at a given moment in time. Cash flow management is planning your inflows and outflows accordingly to ensure your business always has cash reserves. The best accounting software can help business owners keep track of their cash flow and other financial metrics. [Learn mor...