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Showing posts from September, 2025

Why Strong, Profitable Companies Sometimes Choose to Sell — 6 Reasons

Why Strong, Profitable Companies Sometimes Choose to Sell — 6 Reasons Why Strong, Profitable Companies Sometimes Choose to Sell — 6 Reasons By [elifeandwork] — Published 24 September 2025 It’s a common investor question: if a company has healthy revenue, recurring subscriptions, solid ARR and has been operating for more than six years, why would the owners ever decide to sell? The short answer: selling can be a sign of strategic health — not failure. Below we unpack the most typical motivations behind a sale. Understanding these reasons helps buyers and investors see past the surface numbers and evaluate the true quality and future potential of an opportunity. 1. Founder / Owner Exit Strategy After years of building a business, owners often want to diversify their wealth, retire, or shift focus to new projects. A sale is a clean, tax- and li...

Creating a Marketing Plan: Complete Guide

Creating a Marketing Plan: Complete Guide Home › Blog › Creating a Marketing Plan Creating a Marketing Plan: Complete Guide By elifeandwork · September 3, 2025 · 8–10 min read Contents Market Research & Analysis Defining Goals & Objectives Unique Value Proposition (UVP) Customer Segmentation & Personas Marketing Channels & Strategies Budgeting & Resource Allocation Marketing Funnel & Campaign Planning Content Strategy & Calendar Tools, Technology & Automation Measurement, Analysis & Optimization 1) Market Research & Analysis Identify your target audience by demogr...