To say that Covid-19 has thrown businesses for a loop would be an understatement. Yelp recently reported that, of the more than 160,000 U.S. companies that have closed since the start of the Covid-19 pandemic, 60% are now shut down for good. With businesses across the country struggling to keep their doors open, scaling your company in this economy might seem like a pipe dream. Not necessarily, says Charles Gaudet, CEO of growth consultancy Predictable Profits: “While we are in a challenging environment, you will find companies in every industry having their best year yet. Those succeeding are adapting, looking for the opportunity and using data to make fact-based decisions.” If you’d like to join the ranks of companies that aren’t letting Covid-19—or future crises—stand in their way, take these three steps to scale your business now: 1. Identify where your growth will come from. In a strong economy and with a strong product, sales practically make themselves. These...
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