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How To Scale Your Business In Tough Times

To say that Covid-19 has thrown businesses for a loop would be an understatement. Yelp recently reported that, of the more than 160,000 U.S. companies that have closed since the start of the Covid-19 pandemic, 60% are now shut down for good. With businesses across the country struggling to keep their doors open, scaling your company in this economy might seem like a pipe dream. Not necessarily, says Charles Gaudet, CEO of growth consultancy Predictable Profits: “While we are in a challenging environment, you will find companies in every industry having their best year yet. Those succeeding are adapting, looking for the opportunity and using data to make fact-based decisions.”  If you’d like to join the ranks of companies that aren’t letting Covid-19—or future crises—stand in their way, take these three steps to scale your business now:  1. Identify where your growth will come from.  In a strong economy and with a strong product, sales practically make themselves. These...

Seven Ways To Leverage Your Cash Flow During The Pandemic

By Jennifer Barnes, the CEO of Optima Office, Inc, which provides accounting and HR services, from CFOs to bookkeepers, on a part-time basis.  In the first quarter of this year, a U.S. Chamber of Commerce study found 80% of small business owners felt comfortable with their cash flow, but by April, that number had dropped to only 59%. On average, businesses have 27 days of cash flow. Because of the novel coronavirus pandemic, many companies shut their doors. For a business, running out of cash while trying to pivot through this volatile and highly competitive market can be devastating. Here are seven tips for improving your business’s cash flow during this difficult time:  1. Leverage automation within your current systems.  If using an enterprise resource planning (ERP) system, make sure your accounting team is trained on all its automation features so they can spend less time on manual data entry. This frees them up to focus on more value-add tasks that help grow your...

3 Outdated Retirement Rules That Could Cost You

Most people want to save as much as possible for retirement, and oftentimes that means listening to the experts about how, exactly, to plan for your senior years.  Unfortunately, though, there's a lot of not-so-great advice floating around out there, and some of the most well-known retirement rules no longer apply to today's workers. As you're planning for retirement, you may be better off steering clear of these outdated guidelines.  1. The 4% rule  The 4% rule has been around since the mid-1990s, and it states that you can withdraw 4% of your total savings during the first year of retirement, then adjust your withdrawals each year after to account for inflation.  While the 4% rule is still a good benchmark to get an idea of roughly how much you can spend each year in retirement, it has its flaws. For one, bond yields have dropped dramatically over the last couple of decades, so your retirement investments may not grow as much as the 4% rule assumes. In other word...

More Than Half Think Income Protection is ‘Unimportant’

More than half of people do not think income protection is important, a new survey suggests.  A further 12 per cent don’t understand the value of an income protection policy, according to research from Shepherds Friendly.  This is despite finding fewer than a third of people could rely on their savings if they lost all sources of income, suggesting the vast majority would benefit from a policy paying out a regular sum if they were no longer able to work due to illness or injury.  Some four in ten could afford their current lifestyle for up to three months, and 12 per cent would only be able to last a month. Families are even less likely to have a savings buffer, with just 19 per cent of households with children saying they could rely on the money they’ve saved. Some 18 per cent say their finances would last them no more than a month.  Visit Money Marketing‘s Protection Zone for more  Shepherds Friendly chief executive Ann-Marie O’Dea says: “The consequences of ...

Successful Marketing Requires Strategy

Host of the Make Meaning Podcast, Owner at Your People LLC PR/Marketing company, Founder of the Make Meaning Movement, Author of 8 Books.  My son wanted to run a half-marathon for a while. As a high school cross-country runner, he longed to pass the 5K mark and run clear to 13.1 miles. But he knew it would take planning and preparation. So he did some research to figure out the best way to build up to running such a long distance and devised a plan to follow over the course of several months. Since most major races are sidelined or canceled due to the pandemic, he created a course of his own and set a date in later summer.  Every week on his calendar was flagged with a new purpose, which helped him get to his goal mile by mile and day by day. After four months of thoughtful, planned training, he ran his 13.1 miles, with all the exhilaration and satisfaction of a job well done.  His step-by-step, planned approach to achieve his goal is quite similar to how I g...

Awareness Plan - Retirement, Education and Protection

When an outbreak strikes the impact faced by residents or employees is savings.  Either savings decrease or increase. How long can it last? If observed, on average, the bank gives a moratorium for six months and some give extension three more months.  Interest free cash assistance is also provided to help those affected. The lesson from the epidemic, is how much 1/3 of the income should be saved for a brighter future. There are many things to think about when having something that is not yet guaranteed. Unable to pay, unprofitable and face difficult periods to keep cash flow alive.  Introducing an instrument that focuses on the beginning and the end for the family and the golden day. Whether you like it or not it is a necessary discipline and make it a backup plan  Then finally here is good news for you  Start today !!!

Marketing Strategy

How to Use Marketing Strategy for Businesses?  This year has been a very challenging year for business  Losing income and business are painful and new users are looking to train new skills, which means get new skill set is a great way to upgrade knowledge after hard time hit by pandemic If you are not already using online platform to upgrade skill but would like to give it a go, you are in luck, because affiliates have got a guide to teach you everything you need to know about Digital Marketing.  Enroll Now!