Skip to main content

Posts

Showing posts from December, 2021

AllianceBernstein Expands Offerings for Advisors

AB pointed to a recent study published by FUSE Research Network that said more than 90% of advisors reported they considered practice management programs important. To meet that demand, AB said it developed its new practice management solution set that includes the AB Digital Coach. The new, interactive diagnostic experience created for advisors enables them to identify their top-priority practice management opportunities, according to AB. “By leveraging insights from behavioral finance and the AB Advisor Institute’s experience in practice management strategy, the Digital Coach provides advisors with a personalized learning plan designed to address issues and opportunities most pressing their clients, all in 10 minutes or less,” it said. “AB created this comprehensive approach for advisors to better meet customer needs,” according to Mark Gessner, head of U.S. retail at AllianceBernstein. “Through our design process, we discovered that advisors require more supp...

How to Plan Your Curriculum as a Digital Coach

Every coach should have an online presence. But being a digital coach is not as easy as it seems. The biggest challenge a new digital coach faces is planning the curriculum. A curriculum should be set in a way that the students gain maximum knowledge, without a moment of dullness and at the same time stay connected. Within that connection, the concepts shared should be linked to one’s own experience to make the curriculum more profound. A coach should constantly keep their material and methods updated. The curriculum should be designed in a way that not only increases the completion rate but also provides certainty to the people signing up.  Research by Global Industry Analysts suggests that e-learning will be a $325 Billion industry by 2025. However, the industry average completion rate of e-learning courses can be as low as 5%. Nevertheless, I have cracked a methodology that has made my average completion rate 50%. With my experience, I recommend a six-step p...

What are the Focus Areas for CIOs to Better Align IT with Business Goals

© Provided by The Financial Express Although most companies are aware of the opportunity that cloud offers, many are struggling to capture the full value With technology becoming the driving force for large incumbent businesses, as it has been for startups, the role of chief information officers (CIOs) is evolving significantly. The CIOs need to make the leap from tech leader to business driver, according to a blogpost by Aamer Baig, senior partner, McKinsey & Company Chicago. The actions they take in the next 12 months will largely determine whether their business can meet its aspirations, Baig added. He has identified six key areas that can help CIOs better align IT with business goals. It is important for CIOs to know their customers, along with the technology, the report added. While the product and sales team meet with customers at many companies, IT gets the requirements for products and services that are a by-product of those interactions. "Without a deeper com...

6 Steps To A Digital Selling Strategy That Works

Digital selling works. In fact, B2B companies now expect a seamless digital sales experience, with studies revealing 70 - 80% of B2B decision-makers prefer remote human interactions and digital self-service over traditional sales reps.  The Covid-19 pandemic certainly helped fuel this digital-first mentality, as buyers and sellers had no choice but to go online.  Here’s what I really find interesting, though: Only 20% of B2B buyers want to go back to in-person sales.  As businesses increasingly turn to digital platforms to engage with suppliers, so too must your sales team.  Many B2B businesses have yet to develop a clear digital sales strategy — and, as a result, are missing out on opportunities to sell to customers where they already engage and transact.  If you want to succeed in today’s increasingly digital landscape, you need a digital selling strategy that works. So, let’s explore how to do exactly that. In this article, I’ll explain the ...

How to Align Product, Marketing and Sales Goals

In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to innovate, marketing guys want visibility and competitive edge, and the sales guys want to follow the money. Looking at stats collected from various sources like Salesforce, McKinsey, and others: 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures, and 97% of employees and executives believe lack of alignment within a team impacts the outcome of a task or project. Moreover, while about 75%  of employers rate teamwork and collaboration as “very important”, only 18% of employees get communication evaluations at their performance reviews. And, to rest the case, according to McKinsey, knowledge workers spend an average of 14% of their workweek in communicating and collaborating internally. Towards the last quarter of each year, companies start planning for next year's goals, budgets, roa...

Expert Shares How To Be A Successful Entrepreneur

The biggest decision of your life is deciding about your future. You have to put a lot of thought into this life-changing decision. However, the main struggle starts after you take this big decision. Whether you decide to go for a job or business, it is going to be difficult. However, if you are an aspiring entrepreneur, then here are some tips for you shared by Ms. Sukriti Dugal, Founder, ICRI Online learning platform. Don’t Be Afraid To Fail Ms. Sukriti Dugal, says, “I think that would be my foremost advice. Women are psychologically more afraid of being unprepared or failing than men so it is very critical for them to give this fear up if they seek to make a name for themselves as an entrepreneur as the field is full of challenges and failures. Just by remaining confident and positive, you can reach heights as an entrepreneur. The key is to keep learning and not give up in the face of setbacks.” Don’t Be A Victim Of Social Expectations We live in a society where women ...

It’s Important for Entrepreneurs to Not Fear Failure and Have the Will to Experiment’: Harsh Mariwala

Harsh Mariwala, founder and chairman of Marico, is a well-known name in the business world with his journey being an inspiration for all budding entrepreneurs. He founded Marico in 1987, a fast moving consumer goods (FMCG) company that now has operations in 25 countries across Asia and Africa. Since then, the company and its products have become a part of every Indian household. Encapsulating this success story is his book, Harsh Realities: The Making of Marico. In an exclusive conversation with indianexpress.com, Mariwala, who recently graced the stage of Tata Literature Live!, opened up about his book, business journey, Covid-19 lockdown, crucial entrepreneurship skills and more. Excerpts: What is the book all about, and what motivated you to write it? The book is about my own journey, from the time I was born to till today. It focuses mainly on my working life. While a small chapter covers my personal life, it is mostly about my business journey. Whenever I spoke at variou...