AllianceBernstein Expands Offerings for Advisors

AB pointed to a recent study published by FUSE Research Network that said more than 90% of advisors reported they considered practice management programs important.

To meet that demand, AB said it developed its new practice management solution set that includes the AB Digital Coach. The new, interactive diagnostic experience created for advisors enables them to identify their top-priority practice management opportunities, according to AB.

“By leveraging insights from behavioral finance and the AB Advisor Institute’s experience in practice management strategy, the Digital Coach provides advisors with a personalized learning plan designed to address issues and opportunities most pressing their clients, all in 10 minutes or less,” it said.

“AB created this comprehensive approach for advisors to better meet customer needs,” according to Mark Gessner, head of U.S. retail at AllianceBernstein. “Through our design process, we discovered that advisors require more support in prioritizing and implementing changes to their business strategy,” he said in the announcement. “By analyzing trends in research and direct feedback, AB has built out a suite of solutions leveraging insights and data from our Advisor Institute’s 18-year history,” he added.

AB started using the Digital Coach with select advisors in May, it said. “Since inception, the tool has guided more than 200 advisors to their prioritized business needs and delivered hands-on training and engagement to more than 50% of those advisors,” it added.